Marketing programs have relied on data for a long time. When was the first time you heard the phrase “data driven marketing?” A long time ago I’ll bet. Business success is built on data. Data collection, use, management, and protection are all changing rapidly. And those changes will cause impacts that ripple throughout your business, but especially on your marketing…
I get it. Business owners need to save money, and marketing seems like an easy enough task to tackle on your own, so why not Do-It-Yourself? I mean, these days there are plenty of marketing “how-to” videos and blogs. And when you also have access to “secret strategies” that are shared by experts, DIY marketing should be a walk in…
Disclaimer: Nothing contained in this blog or located anywhere on this website should be construed as legal advice. Foresight Performance LLC is not a law firm. Now that we’ve gotten that out of the way: There are many predictions for marketing trends in 2023, some of which I will write about in my next blog post, but none may be…
People talk about Omnichannel versus Multichannel marketing, but there is a lot of inaccurate information being shared, so I thought I’d try to clarify things a bit. It sounds like an easy distinction to make, but the lines can get blurred if you are not from the marketing world. Both approaches refer to the complete (online and offline) marketing program,…
Have you started planning for your marketing in 2023 yet? I hope so, since it’s right around the corner. And, by some accounts, 2023 is going to be a more difficult year for small and medium businesses than 2020, 2021, or 2022. There are predictions of a recession, ongoing inflation, and interest rate hikes that may extend well into next…
Can you believe it’s already the end of 2022? And that means it’s time to start planning for 2023. This year we saw a lot of marketing trends that came and went, but a few have endured and proved to be worthwhile. Do you want to get a jump on your planning for next year? Would you like to know…
Are you using a Customer Relationship Management application (CRM) to enhance your sales and increase your revenue? CRMs are designed to automate the sales process, not just record it. If your CRM is not helping to refine your targeting, reduce manual effort, shorten your sales cycle, and increase your close rate, you might have the wrong CRM, or you may…
Marketing is one of the largest expenses, if not the largest expense, for small and mid-sized businesses, so it is not surprising that measurement of the outcomes is a topic of concern to the C-Suite. Many companies turn to their marketing departments – or marketing agencies – to provide some metrics to evaluate their marketing program’s success. There are some…
Peter Drucker once said: “Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer's point of view.” I love this Drucker quote because it underscores the fact that marketing…
TLDR: Set up a complimentary meeting with us using this link. We'll be glad to help. Answering these ten questions will help you improve the results you get from your email marketing program. Who on your team was involved in the development of the strategic planning for your email program? Before you look for hidden issues with your email marketing…