Artificial intelligence has revolutionized the way businesses operate, and it has become an essential part of the marketing industry. As AI evolves, we have more and more options for using both generative and agentic AI to help improve marketing efforts and outcomes. Generative AI is like a creative assistant that will perform actions you prompt it to. Agentic AI takes…
And What to Monitor Instead Every marketing platform or tool provides some preconfigured metrics that the publisher/developer wants you to believe are important. They are important – just not for you. Many marketers may also tell you that these are important because they take the developer’s word at face value. Some may even have bought into their importance. Here’s how…
The importance of the Buyer’s Journey and the Customer Experience cannot be understated. It’s hard to believe so many companies are still allowing their prospects to wander around instead of guiding them. If you’re not providing an engineered Buyer’s Journey you really cannot ensure you’re creating a great Customer Experience from the start. First impressions last, and allowing a prospective…
TLDR: Set up a complimentary meeting with us using this link. We'll be glad to help. Answering these ten questions will help you improve the results you get from your email marketing program. Who on your team was involved in the development of the strategic planning for your email program? Before you look for hidden issues with your email marketing…