AIM For Better Marketing Results

Are you happy with the results from your marketing? If not, your marketing program is probably missing something. It’s not uncommon to find business leaders who are not marketing effectively, so you’re not alone. This frequently happens when the focus is on costs instead of the desired results. But developing more effective marketing programs does not necessarily result in increased…

Continue Reading AIM For Better Marketing Results

How To Get Better Marketing Results

It's not uncommon for me to be asked by a client why their email marketing is not producing sales. And my response is always a question: How are you using it and what other marketing tactics are you using? I would not expect email marketing to produce sales if it's being used in the manner most companies are using email.…

Continue Reading How To Get Better Marketing Results

When It’s Time to Reset Your Marketing

If during this quarantine period you didn’t gain a new skill, start a new project, or update your product line, you are not alone and you have not failed! Not every business leader moved in the same direction. More importantly, this pandemic has been disorienting and overwhelming to all of us, so give yourself a break. When you are ready…

Continue Reading When It’s Time to Reset Your Marketing

Beyond Newsletters: Making Your Email Marketing Work!

I get dozens of newsletter type emails every day. Some have great information and others…well, let’s just say I don’t contribute to their open rates any longer. Even among the ones that I do open, very few are actually doing all of the work they can do for the sender’s marketing program. The top three mistakes are common. Are you…

Continue Reading Beyond Newsletters: Making Your Email Marketing Work!