Omnichannel vs Multichannel Marketing

People talk about Omnichannel versus Multichannel marketing, but there is a lot of inaccurate information being shared, so I thought I’d try to clarify things a bit. It sounds like an easy distinction to make, but the lines can get blurred if you are not from the marketing world. Both approaches refer to the complete (online and offline) marketing program,…

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Want Better ROI From Your Digital Marketing?

Have you started planning for your marketing in 2023 yet? I hope so, since it’s right around the corner.  And, by some accounts, 2023 is going to be a more difficult year for small and medium businesses than 2020, 2021, or 2022. There are predictions of a recession, ongoing inflation, and interest rate hikes that may extend well into next…

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Using A CRM Can Improve Your Revenue

Are you using a Customer Relationship Management application (CRM) to enhance your sales and increase your revenue? CRMs are designed to automate the sales process, not just record it. If your CRM is not helping to refine your targeting, reduce manual effort, shorten your sales cycle, and increase your close rate, you might have the wrong CRM, or you may…

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Are You Using The Right Metrics?

Marketing is one of the largest expenses, if not the largest expense, for small and mid-sized businesses, so it is not surprising that measurement of the outcomes is a topic of concern to the C-Suite. Many companies turn to their marketing departments – or marketing agencies – to provide some metrics to evaluate their marketing program’s success. There are some…

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What Are The Three Levels Of Marketing Strategy?

Peter Drucker once said: “Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer's point of view.” I love this Drucker quote because it underscores the fact that marketing…

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10 Tips For Improving Your Email Marketing

TLDR: Set up a complimentary meeting with us using this link. We'll be glad to help. Answering these ten questions will help you improve the results you get from your email marketing program. Who on your team was involved in the development of the strategic planning for your email program? Before you look for hidden issues with your email marketing…

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How To Market Your Business Better

Marketer: Don't give your customers too many options. It's confusing. Also marketer: Here are a million ways to market your business. We marketers don’t always practice what we preach – mostly because there is not a one-size-fits-all solution to growing your business. So, we have developed – and continue to develop – more channels and methods to reach prospective customers…

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How Much Business Are You Missing Out On?

It never ceases to amaze me how much potential revenue small businesses are leaving on the table without realizing it. Small business leaders are not unintelligent, but, as humans, we don’t know what we don’t know, and that has a big impact on the pace of growth of your business. It’s also a great reason to reach out to a…

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