Can A Fractional CMO Help Your Business in 2023?

Every company is currently trying to find creative ways to do more with less due to inflation, which is driving up fixed costs and causing disruptions to cash flow. Cost-cutting actions are being recommended by most advisors and many companies are following that advice. One area that is frequently targeted for cost-cutting is marketing, but that can sometimes lead to…

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Four Unique Tips for Success with B2B Marketing in 2023

Inflation makes it much more difficult for any business to succeed, but it can have worse consequences for small businesses than larger organizations. We are not sure how long inflation will continue. It is dropping, but the aggressive action of the Federal Reserve has not stopped it, and their action may bring on a recession. Even if that doesn’t happen,…

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ChatGPT Basics for Business Leaders

ChatGPT is an advanced conversational Artificial Intelligence (AI) model developed by OpenAI. An AI model is a program or algorithm that utilizes a set of data that enables it to recognize certain patterns. ChatGPT is a Natural Language Processing (NLP) model that was developed to recognize and respond to natural language with human-like text, based on the input you give…

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Data Will Change Marketing in 2023. Here’s How.

Marketing programs have relied on data for a long time. When was the first time you heard the phrase “data driven marketing?” A long time ago I’ll bet. Business success is built on data. Data collection, use, management, and protection are all changing rapidly. And those changes will cause impacts that ripple throughout your business, but especially on your marketing…

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Omnichannel vs Multichannel Marketing

People talk about Omnichannel versus Multichannel marketing, but there is a lot of inaccurate information being shared, so I thought I’d try to clarify things a bit. It sounds like an easy distinction to make, but the lines can get blurred if you are not from the marketing world. Both approaches refer to the complete (online and offline) marketing program,…

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Want Better ROI From Your Digital Marketing?

Have you started planning for your marketing in 2023 yet? I hope so, since it’s right around the corner.  And, by some accounts, 2023 is going to be a more difficult year for small and medium businesses than 2020, 2021, or 2022. There are predictions of a recession, ongoing inflation, and interest rate hikes that may extend well into next…

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Using A CRM Can Improve Your Revenue

Are you using a Customer Relationship Management application (CRM) to enhance your sales and increase your revenue? CRMs are designed to automate the sales process, not just record it. If your CRM is not helping to refine your targeting, reduce manual effort, shorten your sales cycle, and increase your close rate, you might have the wrong CRM, or you may…

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