TikTok has been in the news a lot lately. In case you’ve missed it though, Congress is considering a ban on the app if China does not sell its ownership in the company. The concern is the risk to the privacy of millions of Americans and national security. My goal here is not to get into a political debate, but…
Nothing is without challenges, and it seems that marketing automation was designed to prove that. Automation tools can give you a real advantage in direct competition when they are part of a model that results in optimized profit margins. But when they are used incorrectly, they can cause a drop in profitability. There are plenty of tools on the market,…
Every company is currently trying to find creative ways to do more with less due to inflation, which is driving up fixed costs and causing disruptions to cash flow. Cost-cutting actions are being recommended by most advisors and many companies are following that advice. One area that is frequently targeted for cost-cutting is marketing, but that can sometimes lead to…
Inflation makes it much more difficult for any business to succeed, but it can have worse consequences for small businesses than larger organizations. We are not sure how long inflation will continue. It is dropping, but the aggressive action of the Federal Reserve has not stopped it, and their action may bring on a recession. Even if that doesn’t happen,…
ChatGPT is an advanced conversational Artificial Intelligence (AI) model developed by OpenAI. An AI model is a program or algorithm that utilizes a set of data that enables it to recognize certain patterns. ChatGPT is a Natural Language Processing (NLP) model that was developed to recognize and respond to natural language with human-like text, based on the input you give…
Marketing programs have relied on data for a long time. When was the first time you heard the phrase “data driven marketing?” A long time ago I’ll bet. Business success is built on data. Data collection, use, management, and protection are all changing rapidly. And those changes will cause impacts that ripple throughout your business, but especially on your marketing…
I get it. Business owners need to save money, and marketing seems like an easy enough task to tackle on your own, so why not Do-It-Yourself? I mean, these days there are plenty of marketing “how-to” videos and blogs. And when you also have access to “secret strategies” that are shared by experts, DIY marketing should be a walk in…
Disclaimer: Nothing contained in this blog or located anywhere on this website should be construed as legal advice. Foresight Performance LLC is not a law firm. Now that we’ve gotten that out of the way: There are many predictions for marketing trends in 2023, some of which I will write about in my next blog post, but none may be…
People talk about Omnichannel versus Multichannel marketing, but there is a lot of inaccurate information being shared, so I thought I’d try to clarify things a bit. It sounds like an easy distinction to make, but the lines can get blurred if you are not from the marketing world. Both approaches refer to the complete (online and offline) marketing program,…
Have you started planning for your marketing in 2023 yet? I hope so, since it’s right around the corner. And, by some accounts, 2023 is going to be a more difficult year for small and medium businesses than 2020, 2021, or 2022. There are predictions of a recession, ongoing inflation, and interest rate hikes that may extend well into next…