Fractional Chief Marketing Officer Services


One very common skill set needed in small and medium companies is someone with more experience in full-stack marketing and senior level business acumen. But most smaller companies cannot afford that level of expertise on a full-time basis. Some will hire less experienced marketing professionals who understand advertising and technology and will accept a lower salary, but lack the insights needed to drive cost-effective revenue and business growth.

Many company leaders are heavily involved in their marketing even when they have a marketing person on staff. These leaders typically wish they could spend less time on marketing and more time on their own area of expertise; and they would all be able to make more money if they didn’t have to pay attention to the marketing. That's where a Fractional Chief Marketing Officer (CMO) can help!

"The five key functions a Fractional Chief Marketing Officer (Fractional CMO)"

5 Roles of a CMO - labels only

"Foresight's Fractional CMO service is a way to get executive-level marketing involvement"

Foresight’s Fractional CMO service is a way to get executive-level marketing involvement in your company without incurring the costs of a full-time senior executive. This service is designed specifically for the small and medium businesses we serve that have an emerging need for a marketing department, or need a fresh approach and better results from their marketing.

With our Fractional CMO service you:

  • Gain a C-level marketing professional at a fraction of the cost of a full-time employee;
  • Add a strategic, creative, thought leader to direct your business development efforts;
  • Bring in the skills your company needs to advance your brand and marketing strategy;
  • Improve the results of your marketing program;
  • Eliminate the limitations of scope and focus projects that only change one aspect of your marketing at a time; and, most importantly,
  • Continue doing what you do best instead of trying to become a marketing guru in your spare time.

Here is a description of five key ways a Fractional CMO can help your company grow.

Is a Fractional CMO right for you? Call us for a conversation to find out!