AI Best Practices For Business Leaders
Chat GPT, BARD, and artificial intelligence are changing the face of marketing. But what are some best practices for the use of artificial intelligence that business leaders need to know?
Ten Steps for Improving Your Marketing Results
As a small business owner you’re probably always looking for ways to improve the results you get from your marketing. Many business owners don’t feel that they are getting enough leads or that the leads they are getting are not closing as often as they should. These can be among the first signs that a marketing tactic is not doing…
Is The Clock Ticking On TikTok?
TikTok has been in the news a lot lately. In case you’ve missed it though, Congress is considering a ban on the app if China does not sell its ownership in the company. The concern is the risk to the privacy of millions of Americans and national security. My goal here is not to get into a political debate, but…
Eight Common Marketing Automation Mistakes to Avoid
Nothing is without challenges, and it seems that marketing automation was designed to prove that. Automation tools can give you a real advantage in direct competition when they are part of a model that results in optimized profit margins. But when they are used incorrectly, they can cause a drop in profitability. There are plenty of tools on the market,…
Can A Fractional CMO Help Your Business in 2023?
Every company is currently trying to find creative ways to do more with less due to inflation, which is driving up fixed costs and causing disruptions to cash flow. Cost-cutting actions are being recommended by most advisors and many companies are following that advice. One area that is frequently targeted for cost-cutting is marketing, but that can sometimes lead to…
ChatGPT Basics for Business Leaders
ChatGPT is an advanced conversational Artificial Intelligence (AI) model developed by OpenAI. An AI model is a program or algorithm that utilizes a set of data that enables it to recognize certain patterns. ChatGPT is a Natural Language Processing (NLP) model that was developed to recognize and respond to natural language with human-like text, based on the input you give…
Data Will Change Marketing in 2023. Here’s How.
Marketing programs have relied on data for a long time. When was the first time you heard the phrase “data driven marketing?” A long time ago I’ll bet. Business success is built on data. Data collection, use, management, and protection are all changing rapidly. And those changes will cause impacts that ripple throughout your business, but especially on your marketing…
How To Succeed With DIY Marketing
I get it. Business owners need to save money, and marketing seems like an easy enough task to tackle on your own, so why not Do-It-Yourself? I mean, these days there are plenty of marketing “how-to” videos and blogs. And when you also have access to “secret strategies” that are shared by experts, DIY marketing should be a walk in…
Will 2023 Be The Year Of ADPPA?
Disclaimer: Nothing contained in this blog or located anywhere on this website should be construed as legal advice. Foresight Performance LLC is not a law firm. Now that we’ve gotten that out of the way: There are many predictions for marketing trends in 2023, some of which I will write about in my next blog post, but none may be…
Omnichannel vs Multichannel Marketing
People talk about Omnichannel versus Multichannel marketing, but there is a lot of inaccurate information being shared, so I thought I’d try to clarify things a bit. It sounds like an easy distinction to make, but the lines can get blurred if you are not from the marketing world. Both approaches refer to the complete (online and offline) marketing program,…