Even though the terms are used interchangeably, there are several key differences between marketing and advertising. Understanding these differences can really help business owners create better marketing strategies and rein in their advertising costs. It’s worth taking a couple of minutes to learn the differences. Marketing is the end-to-end process of identifying customer needs and determining how best to meet…
The best way for a mature business to increase the sales of its products or services is to generate demand, not just leads. In the past, sales tactics would be used to generate numerous warm leads that demonstrate some level of interest, and then have the sales team follow up on them and try to convert as many as possible.…
The cost of building a website makes it important that you have some type of lead generation on it. One way to improve the number of leads generated from your website is to use landing pages.
Content is King, right? We’ve heard that so much we’re tired of it, but it is true. Content helps you establish authority, propagate your brand, as well as create and nurture relationships with your audience. Not all content is good, but these four tips can help ensure your content marketing will work well for your business. Does your content resonate…
Is your marketing team doing any, or all, of the following things? More time is devoted to discussing how things look instead of what they convey. The metrics you track are not being used to learn more about customer perception and behavior. The sales process is more focused on explaining what you offer than on listening to what your customers…
Maybe you have decided to build a new website or you are adding a new tactic to your marketing program, such as Pay-Per-Click campaigns or an email marketing program. Regardless of the reason, you need to find an agency. One of the most frequent questions I am asked is “Who do you know that can…?” It’s not really that difficult…
Every business has a website, but not all websites are created equally. Most people don’t give it much thought, but there are actually different types of websites, and they each work best for a specific industry or objective. Some examples of website types include blog sites, ecommerce, magazine or online publication sites, media and entertainment, educational sites, and general business…
That sales and marketing are related is widely known, but that doesn’t mean business leaders always leverage the power of each discipline to improve the other. Improving the integration of your sales and marketing efforts leads to better business results, and understanding what that entails is becoming more and more critical to businesses these days. My colleague Arnie Amir, a…
You’ve done everything you can to improve your advertising and you’re still not getting the results you want. You’ve fine-tuned your audience targeting, A/B tested your messages, used great CTAs, and even offered discounted pricing. Your customer service is ranked well above average, and you deliver on what you promise. Well, maybe it’s not your advertising. Maybe it’s your product…
Smaller businesses cannot afford to spend money on marketing and advertising that doesn’t provide a good return on investment (ROI). Overspending on marketing that isn’t working is common, and it is the first thing you need to address. Drew Deraney, a Cost Reduction Specialist with Schooley Mitchell, can tell you how critical it is for every business to be smarter…