We all want a fast and easy way to get our businesses noticed and to increase revenue. I get it. So, when we see another business leader that we know is getting great results, we are inclined to ask what they are doing that is working so well, and then try it ourselves. But is that really such a good…
I have a former client who wanted to create a powerful, specialized, searchable directory of service providers in a specific industry by job role or function. This online directory would be supported by advertising revenue, and the ads would be displayed in order of who was willing to pay the most to appear first for a specific search. He fell…
You’re sending emails, posting blogs, using social media, and doing a lot of other things to market your business, and yet you’re not generating leads or converting sales. What should you change? Targeting? Website? Should you be using email marketing? Search Engine Optimization (SEO) or Search Engine Marketing (SEM)? Are you working with the wrong apps and platforms? While all…
Everybody talks about finding your “Why” and how important it is when in your marketing efforts. People don’t just tell you how important it is to have one, they also typically go into a description of what your “Why” is – or is not. As you know, I’m sure, your “Why” is an expression of the impact you want to…
If you're like most business leaders I meet, you have probably used some form of technology in your marketing efforts. In most cases, I hear about email and Customer Relationship Management (CRM) apps the businesses are using. And typically, the no-cost version of a tool is the one people will start with, and sometimes continue using even though they're not…
Website traffic is one of the keys to improving Search Engine Optimization (SEO) and search engine rankings. So, it should be no surprise that one of the questions my clients ask is how to drive more traffic to their websites. There are a variety of ways to do this, but I’d like to focus on three that are particularly helpful…
Marketing issues can sometimes appear to be sales issues. The two functions are related but not the same, but in some ways the roles can be so close that it's difficult to tell why a drop in revenue happens or growth has slowed. Here are six very commonly encountered issues that business leaders should look to their marketing team, not…
With the year rapidly coming to a close and all the distractions of year-end activities, I thought I'd keep this blog really short. It's an important topic for 2022 - or I'd have skipped the blog altogether. If you're not using automation tools in your marketing program, you're going to want to start - and soon. Marketing automation has been…
It's almost the end of the year, and if you are like most small and medium business leaders, you may be facing one or more of these common marketing challenges. These are just a few of the most common issues, but you are certainly not alone, since 47% of small business owners handle their own marketing, and most struggle to…
I know it seems hard to believe, but the year is almost over. In a few short weeks, 2022 starts, and now is the time to tune up your marketing strategy. Here are four areas to focus on that will help improve your success in the coming year. Provide a memorable customer experience Today’s customers want to feel like they…