The Art Of Business Storytelling

Business Storytelling is using a story structure for the purpose of internal and external communication, collaboration and marketing. It can be used to persuade peers, to sell to clients, to develop new marketing narratives, and even to reposition your company relative to the competition. When you use a business story, you can communicate your value in a way that makes…

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The Top 5 Signs You Need A Fractional CMO

A Chief Marketing Officer is someone who has deep marketing knowledge and is an experienced leader who knows how to get things done. The CMO is responsible for developing the strategy for product development, pricing, advertising and branding, customer outreach, and establishing key performance indicators (KPIs) that drive business decisions for revenue and growth. How would you know if you…

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Are You Telling Them What They Need To Know?

Every company has a message which they have carefully crafted to convey their unique selling proposition (USP). A USP is not exactly the same as your value proposition. Your value proposition tells the target audience why they should care about your offerings. Your USP is one or two key attributes of your offering that makes it different from a competitor’s.…

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Marketing vs Advertising: What’s The Difference?

Even though the terms are used interchangeably, there are several key differences between marketing and advertising. Understanding these differences can really help business owners create better marketing strategies and rein in their advertising costs. It’s worth taking a couple of minutes to learn the differences. Marketing is the end-to-end process of identifying customer needs and determining how best to meet…

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Generate More Than Leads

The best way for a mature business to increase the sales of its products or services is to generate demand, not just leads. In the past, sales tactics would be used to generate numerous warm leads that demonstrate some level of interest, and then have the sales team follow up on them and try to convert as many as possible.…

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Four Ways To Improve Your Content Marketing

Content is King, right? We’ve heard that so much we’re tired of it, but it is true. Content helps you establish authority, propagate your brand, as well as create and nurture relationships with your audience. Not all content is good, but these four tips can help ensure your content marketing will work well for your business.  Does your content resonate…

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Are You Practicing Accidental Marketing?

Is your marketing team doing any, or all, of the following things? More time is devoted to discussing how things look instead of what they convey.The metrics you track are not being used to learn more about customer perception and behavior.The sales process is more focused on explaining what you offer than on listening to what your customers have to…

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How Do You Find The Best Marketing Agency?

Maybe you have decided to build a new website or you are adding a new tactic to your marketing program, such as Pay-Per-Click campaigns or an email marketing program. Regardless of the reason, you need to find an agency. One of the most frequent questions I am asked is “Who do you know that can…?” It’s not really that difficult…

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The Three Roles Your Website Must Fulfill

Every business has a website, but not all websites are created equally. Most people don’t give it much thought, but there are actually different types of websites, and they each work best for a specific industry or objective. Some examples of website types include blog sites, ecommerce, magazine or online publication sites, media and entertainment, educational sites, and general business…

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