Pricing products or services to grow your company and maximize profit is one of the most difficult aspects of operating a business. It’s also one of the most important factors in the overall success of your company. Value-based pricing is not always an appropriate strategy, but when it can be used it is a great option for optimizing growth. Is…
Business Storytelling is using a story structure for the purpose of internal and external communication, collaboration and marketing. It can be used to persuade peers, to sell to clients, to develop new marketing narratives, and even to reposition your company relative to the competition. When you use a business story, you can communicate your value in a way that makes…
Reviews can be very helpful to your business. You can - and should - get reviews on each online platform where your business can be found. Most platforms will not allow you to copy and paste reviews from other platforms, so it's best to ask for a review on a specific platform. Getting reviews is surprisingly easy when you provide…
In larger organizations, a Chief Marketing Officer (CMO) plays a crucial role in helping the company scale and grow intelligently. The CMO is an executive level leader who contributes to the strategic planning and implementation of programs designed to help your company grow. Why does your company need a Chief Marketing Officer? Most smaller companies work with a marketing agency…
Being a marketing consultant doesn't protect me from an inbox full of pitches for marketing solutions with promises of increased revenue. I get a lot of them - maybe even more than average. As a matter of fact, I frequently ask for demos and invite sales calls so I can stay on top of emerging MarTech products that may have…
You’ve heard about the importance of having a clear value proposition and compelling message for your marketing to work. And maybe you’ve tried several – or many – versions of these messages but seen little or no difference. Good news! I’m not going to repeat the same advice. I’m going to help it work better for you. Why have your…
Sounds great, right? We're all looking for the best marketing moves to make. Only it's utter nonsense. More importantly, it's likely to cost you thousands, or even tens of thousands, more than bringing in someone who can address the actual issues for you. That's because those three (or fifteen) "easy marketing moves" are just suggestions that you've already heard, and…
You’re Not Alone. Marketing Technology has come a long way in a relatively short period of time. As the technology became more affordable and accessible, more companies started using it. Now Marketing Technology is almost as ubiquitous as discussions of Google’s cookie-less search. As these apps are updated, artificial Intelligence is being added to them. With the addition of AI,…
Marketing Debt can really limit your success and growth if you're not careful. Here is how to avoid that.
I recently created a post on LinkedIn that identified the "secret sauce" for your business. Did you see it? If you follow me, you know I’m not one to talk about how your “secret sauce” or creating “massive value” are the ways to grow and scale your business. I think most people who say these things can’t even tell you…