About Us
You’re Solving The Wrong Growth Problem
When growth stalls, companies ask why their marketing isn't working. Most try to fix growth problems with better execution.
They invest in new marketing tactics, new tools, and more activity, expecting results to improve. But when growth isn’t compounding, execution usually isn’t the issue. The issue is how the business is structured to grow. If the foundations of revenue growth are not aligned properly, the marketing program will fall short.
What are the foundational structures for growth? Your offerings, pricing and positioning. These must be aligned with the market needs and demand, not just with the elevator pitch or Unique Value Proposition you created with a coach who helped you attract interest, but did not create alignment with the market. Interest doesn't drive purchases.
When your offerings, pricing, positioning, and go-to-market strategy aren’t aligned, performance breaks down. Marketing doesn’t fix that, it exposes it, and causes growth to stall - or even backslide.
That's where we come in. We diagnose the issues and misalignments that are causing your growth to stall, fix them, and get you back on track for optimal scaling.
Our Work
We identify and fix what’s really blocking your growth. Not by adding more tactics, but by addressing the underlying misalignment across the business.
This includes:
- How your offerings are defined and packaged
- How your pricing supports (or undermines) your strategy
- How you’re positioned in the market
- How your go-to-market approach connects it all
When those elements are aligned, growth becomes more predictable, scalable, and efficient. But we don't do it in a vacuum. We assess your overall alignment with the market, and determine if the target market is sufficient for achieving your growth goals.
We developed our Revenue Alignment Model for uncovering the issues that exist across the five components of REvenue Growth: Positioning, Offerings, Pricing Strategy, Sales, and Marketing. It enables us to quickly locate and resolve the issues that are holding your growth back.
We identify and fix what’s really blocking your growth, not by adding more tactics, but by addressing the underlying misalignment across the business.
This includes:
- How your offerings are defined and packaged
- How your pricing supports (or undermines) your strategy
- How you’re positioned in the market
- How your go-to-market approach connects it all
When those elements are aligned, growth becomes more predictable, scalable, and efficient.
The Revenue Alignment Model
Our Methodology
Our Revenue Alignment Model is the basis for all the work we do. It was built on a perspective that comes from experience, not theory. It's been time-tested and proven to work regardless of industry, company size, or market target.
Most importantly, our Revenue Alignment Model enables us to answer the question you are asking: "Why isn't our marketing working?"
Most companies think of revenue as a one-off effort. We know Revenue Growth has to be systematized to drive results and enable scaling, and that the strategy behind it relies on solid data and alignment to your market. Our work bridges the divide between market research and marketing strategy.
Our model aligns the structural aspects of your business to create a revenue generation system. We lay the foundation for multi-million dollar growth - and beyond. If you're looking to scale, that foundation is critical. It must attract new customers while retaining - and growing - existing customers. Most of all, it must be able to support the growth you are targeting.
You wouldn't build your house on a foundation of sand, why would you build your business on one?
The model incorporates what we've learned in over 30 years of work across:
- Marketing strategy
- Product development
- Pricing
- Revenue growth
- Leadership roles, including as a founder, Business Consultant, and CMO
While doing that work, a pattern became clear:
Companies rarely struggle because they aren’t doing enough.
They struggle because the pieces of their business aren’t working together. That’s why new tactics and added budget often don’t change the outcome - and can frequently make things worse.
Our goal is simple: Make sure our clients can count on their growth so they can build the company they envisioned creating when they opened for business.
We don’t operate as traditional consultants or an agency. We provide strategic advisory services that help you see what’s actually happening, and we guide the decisions required to fix it.
Our work involves:
- Diagnosing where misalignment exists
- Redefining offerings or pricing
- Clarifying positioning
- Guiding go-to-market strategy
- Leading marketing at a strategic level as a Fractional CMO
Our focus is always the same:
Fix the structure so the business can grow and scale.
Who We Work WIth
Many of our clients come to us asking why their marketing is not working, and think they need more leads. In reality, their marketing is working and generating leads at some level, but it's not targeted to support long-term growth. That takes alignment - and misalignments are not always obvious.
Our work is most valuable for companies that:
- Have traction, but inconsistent growth
- Are investing in marketing, but not seeing compounding results
- Have evolved their business, but not in a coordinated or sustainable way
- Know something is off, but can’t clearly define it
If you’re looking for more tactics, we may not be the right fit.
If you’re trying to understand what’s actually holding your growth back, and fix it, we need to talk.
Growth doesn’t improve until the underlying alignment issues are addressed.
If you’re ready to look beyond execution and solve the real problem:
Awards and Recognition
"Each year, in and around the Hackettstown area, the Hackettstown Award Program chooses only the best local businesses. We focus on companies that have demonstrated their ability to use various marketing methods to grow their business in spite of difficult economic times. The companies chosen exemplify the best of small business; often leading through customer service and community involvement.
For most companies, this recognition is a result of your dedication and efforts as well as the work of others in your organization that have helped build your business. Your team is now a part of an exclusive group of small businesses that have achieved this selection."
Being a consultant and partner to the Small Business Development Center is a very rewarding experience. As a consulting resource, I have the honor of working with their Business Clients who seek the assistance of the SBA, and get the opportunity to make a positive impact on the continuation and growth of this incredibly important segment of the US Economy.
As if the opportunity to have that impact was not reward enough, I was recently honored by the Bergen County SBDC for services provided during the pandemic of 2020. I am delighted to know that my contributions continue to make a difference to the Small and Medium Business Community.