What Content Generates The Best Engagement?

If you're like most business leaders, you spend a lot of time or money (or both) creating content for your marketing program. But are you getting results from that content? It's not uncommon for me to hear that content results are disappointing. For example, I routinely hear that email open rates are below twenty five percent (25%) and website bounce…

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The Art Of Business Storytelling

Business Storytelling is using a story structure for the purpose of internal and external communication, collaboration and marketing. It can be used to persuade peers, to sell to clients, to develop new marketing narratives, and even to reposition your company relative to the competition. When you use a business story, you can communicate your value in a way that makes…

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Are You Telling Them What They Need To Know?

Every company has a message which they have carefully crafted to convey their unique selling proposition (USP). A USP is not exactly the same as your value proposition. Your value proposition tells the target audience why they should care about your offerings. Your USP is one or two key attributes of your offering that makes it different from a competitor’s.…

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Four Ways To Improve Your Content Marketing

Content is King, right? We’ve heard that so much we’re tired of it, but it is true. Content helps you establish authority, propagate your brand, as well as create and nurture relationships with your audience. Not all content is good, but these four tips can help ensure your content marketing will work well for your business.  Does your content resonate…

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Are You Using Video Marketing?

Do you have video in your marketing strategy? How many and what type videos are you using? When and where are you deploying your videos? If you aren’t using video as part of your marketing strategy, or you only have a single explainer video, you are likely missing out on the benefits of one of the most powerful tools available…

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When It’s Time to Reset Your Marketing

If during this quarantine period you didn’t gain a new skill, start a new project, or update your product line, you are not alone and you have not failed! Not every business leader moved in the same direction. More importantly, this pandemic has been disorienting and overwhelming to all of us, so give yourself a break. When you are ready…

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