Being a marketing consultant doesn't protect me from an inbox full of pitches for marketing solutions with promises of increased revenue. I get a lot of them - maybe even more than average. As a matter of fact, I frequently ask for demos and invite sales calls so I can stay on top of emerging MarTech products that may have…

Marketing is all about business storytelling, so creating a winning content strategy is crucial to the success of any small or medium business. And great content helps you hit all three corners of the Know, Like, and Trust triad that propels marketing success. You know that, but do you know how to create a winning strategy and the content that…

If you're like most business leaders, you spend a lot of time or money (or both) creating content for your marketing program. But are you getting results from that content? It's not uncommon for me to hear that content results are disappointing. For example, I routinely hear that email open rates are below twenty five percent (25%) and website bounce…