Read more about the article Most B2B Positioning Isn’t Wrong, It’s Indistinct

Most B2B Positioning Isn’t Wrong, It’s Indistinct

What is positioning in B2B? Positioning defines who your company is for, the problem you solve, and why you are the best choice. It shapes how buyers understand you, how they compare you, and ultimately whether they move forward. When growth begins to slow, most companies instinctively turn to messaging. They revisit the website, refine their language, and try to…

Continue ReadingMost B2B Positioning Isn’t Wrong, It’s Indistinct
Read more about the article Is Your Buyer’s Journey Driving Sales Effectively?

Is Your Buyer’s Journey Driving Sales Effectively?

The importance of the Buyer’s Journey and the Customer Experience cannot be understated. It’s hard to believe so many companies are still allowing their prospects to wander around instead of guiding them. If you’re not providing an engineered Buyer’s Journey you really cannot ensure you’re creating a great Customer Experience from the start. First impressions last, and allowing a prospective…

Continue ReadingIs Your Buyer’s Journey Driving Sales Effectively?