It never ceases to amaze me how much potential revenue small businesses are leaving on the table without realizing it. Small business leaders are not unintelligent, but, as humans, we don’t know what we don’t know, and that has a big impact on the pace of growth of your business. It’s also a great reason to reach out to a…
Website traffic is one of the keys to improving Search Engine Optimization (SEO) and search engine rankings. So, it should be no surprise that one of the questions my clients ask is how to drive more traffic to their websites. There are a variety of ways to do this, but I’d like to focus on three that are particularly helpful…
The cost of building a website makes it important that you have some type of lead generation on it. One way to improve the number of leads generated from your website is to use landing pages.
Every business has a website, but not all websites are created equally. Most people don’t give it much thought, but there are actually different types of websites, and they each work best for a specific industry or objective. Some examples of website types include blog sites, ecommerce, magazine or online publication sites, media and entertainment, educational sites, and general business…
Okay, so the title is a bit of a trick question. “Update” is different than “rebuild” in the world of websites. I spoke about that difference a bit in the blog about Building a 21st Century Website. Updating a website is a matter of regular maintenance. If you have a WordPress website, and most companies do these days, I recommend…
It's not uncommon for me to be asked by a client why their email marketing is not producing sales. And my response is always a question: How are you using it and what other marketing tactics are you using? I would not expect email marketing to produce sales if it's being used in the manner most companies are using email.…
If during this quarantine period you didn’t gain a new skill, start a new project, or update your product line, you are not alone and you have not failed! Not every business leader moved in the same direction. More importantly, this pandemic has been disorienting and overwhelming to all of us, so give yourself a break. When you are ready…
Building or updating a website can be like buying a car: You do some research, pick out a couple of styles and models that interest you, and then go to a dealer to test drive them. Once you have chosen the model and options you want, you negotiate for the best deal you can get, and find (or order) the…
Technology is the basis for most 21st century marketing activities, and a great website is worth its weight in gold. Your website, including any lead generation or conversion apps that you are using on it, becomes a critical hub for marketing success, and it is the primary way to increase ROI from your total marketing investment. A smooth and predictable…