And What to Monitor Instead Every marketing platform or tool provides some preconfigured metrics that the publisher/developer wants you to believe are important. They are important – just not for you. Many marketers may also tell you that these are important because they take the developer’s word at face value. Some may even have bought into their importance. Here’s how…
It never ceases to amaze me how much potential revenue small businesses are leaving on the table without realizing it. Small business leaders are not unintelligent, but, as humans, we don’t know what we don’t know, and that has a big impact on the pace of growth of your business. It’s also a great reason to reach out to a…
Website traffic is one of the keys to improving Search Engine Optimization (SEO) and search engine rankings. So, it should be no surprise that one of the questions my clients ask is how to drive more traffic to their websites. There are a variety of ways to do this, but I’d like to focus on three that are particularly helpful…