How To Get Better Marketing Results

It's not uncommon for me to be asked by a client why their email marketing is not producing sales. And my response is always a question: How are you using it and what other marketing tactics are you using? I would not expect email marketing to produce sales if it's being used in the manner most companies are using email.…

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When It’s Time to Reset Your Marketing

If during this quarantine period you didn’t gain a new skill, start a new project, or update your product line, you are not alone and you have not failed! Not every business leader moved in the same direction. More importantly, this pandemic has been disorienting and overwhelming to all of us, so give yourself a break. When you are ready…

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Is Your Website Like A Car Without An Engine?

Building or updating a website can be like buying a car: You do some research, pick out a couple of styles and models that interest you, and then go to a dealer to test drive them. Once you have chosen the model and options you want, you negotiate for the best deal you can get, and find (or order) the…

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Building a 21st Century Website

Technology is the basis for most 21st century marketing activities, and a great website is worth its weight in gold. Your website, including any lead generation or conversion apps that you are using on it, becomes a critical hub for marketing success, and it is the primary way to increase ROI from your total marketing investment. A smooth and predictable…

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