Step(s) to Include in Your Customer Journey Strategy

So much attention is being paid to the importance of the Customer Journey and making sure you map it. Rightfully so. Customer Journey insights help you create and serve better content at every stage in the buying process. But are you overlooking a step? If you’re like most business owners I speak with, the answer is yes. In fact, in…

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Planning For Success In 2025: A New Question To Consider

Will 2025 be a profitable year for your company? I know you want it to be, but will it? Unless you've been stranded in the desert (under a rock), you know we've just had an election here in the USA, and the outcome will shift the party in control. Expected economic policy changes will most likely impact your business -…

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Trademarks, Copyrights, Authenticity, and AI

With the rise of Artificial Intelligence, you may be overlooking two things that have become very important in marketing considerations: Protection of your Intellectual Property (IP) rights and ensuring authenticity. Don’t get me wrong, these have always been important, but the level of importance is greater now than before AI became prevalent. And this can be a matter of success…

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Are You Practicing Accidental Marketing?

Is your marketing team doing any, or all, of the following things? More time is devoted to discussing how things look instead of what they convey. The metrics you track are not being used to learn more about customer perception and behavior. The sales process is more focused on explaining what you offer than on listening to what your customers…

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Generate More Than Leads

The best way for a mature business to increase the sales of its products or services is to generate demand, not just leads. In the past, sales tactics would be used to generate numerous warm leads that demonstrate some level of interest, and then have the sales team follow up on them and try to convert as many as possible.…

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The Top 5 Signs You Need A Fractional CMO

A Chief Marketing Officer is someone who has deep marketing knowledge and is an experienced leader who knows how to get things done. The CMO is responsible for developing the strategy for product development, pricing, advertising and branding, customer outreach, and establishing key performance indicators (KPIs) that drive business decisions for revenue and growth. How would you know if you…

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The Art Of Business Storytelling

Business Storytelling is using a story structure for the purpose of internal and external communication, collaboration and marketing. It can be used to persuade peers, to sell to clients, to develop new marketing narratives, and even to reposition your company relative to the competition. When you use a business story, you can communicate your value in a way that makes…

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The Five Key Functions Of A Fractional Chief Marketing Officer (CMO)

In larger organizations, a Chief Marketing Officer (CMO) plays a crucial role in helping the company scale and grow intelligently. The CMO is an executive level leader who contributes to the strategic planning and implementation of programs designed to help your company grow. Why does your company need a Chief Marketing Officer? Most smaller companies work with a marketing agency…

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Here’s How To Make Your Messaging Convert Better

You’ve heard about the importance of having a clear value proposition and compelling message for your marketing to work. And maybe you’ve tried several – or many – versions of these messages but seen little or no difference. Good news! I’m not going to repeat the same advice. I’m going to help it work better for you. Why have your…

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Easy Marketing Moves to Skyrocket Your Business

Sounds great, right? We're all looking for the best marketing moves to make. Only it's utter nonsense. More importantly, it's likely to cost you thousands, or even tens of thousands, more than bringing in someone who can address the actual issues for you. That's because those three (or fifteen) "easy marketing moves" are just suggestions that you've already heard, and…

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