Business spending on Search Engine Optimization (SEO) and digital marketing, including Pay Per Click advertising, has increased exponentially. Smaller companies are feeling the pressure to include digital marketing in their stack in spite of the fact that it frequently consumes 100 percent of their available budget. Is it worth it? As a Marketing Strategy Consultant, it is very rare for…
It's not uncommon for me to be asked by a client why their email marketing is not producing sales. And my response is always a question: How are you using it and what other marketing tactics are you using? I would not expect email marketing to produce sales if it's being used in the manner most companies are using email.…
Marketing Automation, also referred to a Marketing Technology or Martech, provides many benefits to the companies using it for their digital marketing programs. "Martech" is a catchall for the use of automation and systems to serve content and gain greater insight into your audience. It includes things like email marketing, and in recent years has become an integral part of…
I have spoken to many business leaders who know the benefits of using Social Media in their marketing program. The best Social Media programs all share certain characteristics that are predictive of success. One is that the company either has an in-house team member with Social Media Marketing experience or has outsourced it to a company that specializes in Social…
Marketing Technology (Mar-Tech) can be very useful to your business, if you know what to use, when to use it, and how it works best. But choosing the right marketing technology is not easy, even for those of us that use it regularly. Functionality is a great way to decide which platforms are right for you, but it seems as…
Everyone knows how important it is to measure the results you are getting with anything you do in business. It’s all about numbers in business, right? This is especially true when it comes to marketing, but how you measure and what you do with that information are as important to your success as whether you measure. There are certain metrics…
There is a lot of confusion about what a marketing strategy really is. Business leaders hear the term used by so many professionals who have very different skill sets and offer very different products, so it is not surprising that this confusion exists. Hopefully this post will add some clarity for you. As the image at the top of this…
We have been faced with restrictions in NJ and the tri-state area to help flatten the COVID-19 curve, including many that affected our businesses. Restrictions are now being lifted in stages, and that means it’s time to plan on your reopening. Here are some things you may want to consider as you plan for what that reopening will look like…
Peter Drucker once said that “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” Drucker could not possibly have envisioned the turbulence we are experiencing today, yet his words are very applicable. If you have not started to strategically examine and realign your marketing, you might want to do so now.…
If during this quarantine period you didn’t gain a new skill, start a new project, or update your product line, you are not alone and you have not failed! Not every business leader moved in the same direction. More importantly, this pandemic has been disorienting and overwhelming to all of us, so give yourself a break. When you are ready…