Marketing in a Time of Turbulence

Peter Drucker once said that “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” Drucker could not possibly have envisioned the turbulence we are experiencing today, yet his words are very applicable. If you have not started to strategically examine and realign your marketing, you might want to do so now.…

Continue Reading Marketing in a Time of Turbulence

Real-Time Product Development Courtesy of COVID-19

The current Coronavirus pandemic has created a major case of heartburn for many businesses, but it has also provided opportunities. If you have done a SWOT analysis, this will certainly help test your assumptions and challenge your ability to rapidly develop new products and services. Before I go any further, please allow me to say I do not mean to…

Continue Reading Real-Time Product Development Courtesy of COVID-19