AIM For Better Marketing Results

Are you happy with the results from your marketing? If not, your marketing program is probably missing something. It’s not uncommon to find business leaders who are not marketing effectively, so you’re not alone. This frequently happens when the focus is on costs instead of the desired results. But developing more effective marketing programs does not necessarily result in increased…

Continue Reading AIM For Better Marketing Results

How To Get Better Marketing Results

It's not uncommon for me to be asked by a client why their email marketing is not producing sales. And my response is always a question: How are you using it and what other marketing tactics are you using? I would not expect email marketing to produce sales if it's being used in the manner most companies are using email.…

Continue Reading How To Get Better Marketing Results

Three Ways To Benefit From Marketing Automation

Marketing Automation, also referred to a Marketing Technology or Martech, provides many benefits to the companies using it for their digital marketing programs. "Martech" is a catchall for the use of automation and systems to serve content and gain greater insight into your audience. It includes things like email marketing, and in recent years has become an integral part of…

Continue Reading Three Ways To Benefit From Marketing Automation

Choosing The Right Marketing Technology

Marketing Technology (Mar-Tech) can be very useful to your business, if you know what to use, when to use it, and how it works best. But choosing the right marketing technology is not easy, even for those of us that use it regularly. Functionality is a great way to decide which platforms are right for you, but it seems as…

Continue Reading Choosing The Right Marketing Technology

Three Steps to Better Results from Your CRM

The Customer Relationship Management system (CRM) provides a critical link between sales, marketing, product development, and operations. When used properly, a CRM will help you understand your customers better, improve your offerings, close more sales and shorten the sales cycle. From a simple offline spreadsheet to a more sophisticated cloud-hosted app, almost everyone in business today is using some type…

Continue Reading Three Steps to Better Results from Your CRM