AI Best Practices For Business Leaders
Chat GPT, BARD, and artificial intelligence are changing the face of marketing. But what are some best practices for the use of artificial intelligence that business leaders need to know?
Five Ways To Use AI In Your Marketing
Artificial intelligence has revolutionized the way businesses operate, and it has already become an essential part of the marketing industry. One specific form of AI that is gaining popularity in marketing is generative AI. Generative AI is a type of AI that creates new content by analyzing existing data. In marketing, this can be used to create customized content for…
Eight Common Marketing Automation Mistakes to Avoid
Nothing is without challenges, and it seems that marketing automation was designed to prove that. Automation tools can give you a real advantage in direct competition when they are part of a model that results in optimized profit margins. But when they are used incorrectly, they can cause a drop in profitability. There are plenty of tools on the market,…
ChatGPT Basics for Business Leaders
ChatGPT is an advanced conversational Artificial Intelligence (AI) model developed by OpenAI. An AI model is a program or algorithm that utilizes a set of data that enables it to recognize certain patterns. ChatGPT is a Natural Language Processing (NLP) model that was developed to recognize and respond to natural language with human-like text, based on the input you give…
Data Will Change Marketing in 2023. Here’s How.
Marketing programs have relied on data for a long time. When was the first time you heard the phrase “data driven marketing?” A long time ago I’ll bet. Business success is built on data. Data collection, use, management, and protection are all changing rapidly. And those changes will cause impacts that ripple throughout your business, but especially on your marketing…
Are You Getting The Most From Your Marketing Apps?
If you're like most business leaders I meet, you have probably used some form of technology in your marketing efforts. In most cases, I hear about email and Customer Relationship Management (CRM) apps the businesses are using. And typically, the no-cost version of a tool is the one people will start with, and sometimes continue using even though they're not…
Don’t Let MarTech Choices Derail Your Success
Being a marketing consultant doesn't protect me from an inbox full of pitches for marketing solutions with promises of increased revenue. I get a lot of them - maybe even more than average. As a matter of fact, I frequently ask for demos and invite sales calls so I can stay on top of emerging MarTech products that may have…
Marketing Automation Is Becoming More Important Than Ever
With the year rapidly coming to a close and all the distractions of year-end activities, I thought I'd keep this blog really short. It's an important topic for 2022 - or I'd have skipped the blog altogether. If you're not using automation tools in your marketing program, you're going to want to start - and soon. Marketing automation has been…
The Five Key Functions Of A Fractional Chief Marketing Officer (CMO)
In larger organizations, a Chief Marketing Officer (CMO) plays a crucial role in helping the company scale and grow intelligently. The CMO is an executive level leader who contributes to the strategic planning and implementation of programs designed to help your company grow. Why does your company need a Chief Marketing Officer? Most smaller companies work with a marketing agency…
A.I.M. For Better Marketing Results
Are you happy with the results from your marketing? If not, your marketing program is probably missing something. It’s not uncommon to find business leaders who are not marketing effectively, so you’re not alone. This frequently happens when the focus is on costs instead of the desired results. But developing more effective marketing programs does not necessarily result in increased…