Revenue strategy is critical in the overall development of your marketing program and budget. Revenue strategy starts by evaluating the potential of marketing channels based on the revenue each is expected to generate. Without this type of strategy, you cannot properly plan your marketing budget, or decide where to focus the efforts of your sales team. A good revenue strategy will help ensure increased ROI for your marketing spend.
The consultants at Foresight Performance have the experience with every layer of the marketing stack that is needed to plan and drive better revenue. Each layer in the full stack provides a different opportunity for revenue, and those opportunities vary based on your business model. Before we create a revenue strategy, we assess the unique opportunities - and threats – each layer presents for your company.
The success of your marketing program depends upon how well you recognize and capitalize on the opportunities the market presents in each channel of engagement. Carefully planning which channels to use to generate and enhance awareness of your products and services, versus propose and close sales is crucial. Advertising strategy is not enough, and Foresight Performance offers expertise in all areas of marketing. We are one of the very few marketing consultancies working with small and medium sized businesses that have expertise in developing a solid Revenue Strategy, including budgeting and development of the metrics and KPIs, that will catapult your business to success.
"We'll create a revenue strategy for you"
Marketing agencies focus on the message, which is wonderful, but it’s not what we do. We’ll create a revenue strategy for you that identifies the opportunities in the market (by channel) and determines the processes and people that will maximize your sales in the short- and long-term, as well as help set and allocate budget for your marketing program. And while we’re at it, we’ll also work with your marketing agencies to ensure you are getting the best possible results for your business from their solutions too!
Are you happy with your rate of revenue growth? Do you have a plan to maximize your short- and long-term sales potential? What is your strategy for market penetration, product development, market expansion, and diversification? Are your marketing and sales strategies aligned?
Do you want to know more about how your revenue can grow faster? We've got some blogs that may help, or you can call us for a complimentary consultation!