Real-Time Product Development Courtesy of COVID-19

The current Coronavirus pandemic has created a major case of heartburn for many businesses, but it has also provided opportunities. If you have done a SWOT analysis, this will certainly help test your assumptions and challenge your ability to rapidly develop new products and services. Before I go any further, please allow me to say I do not mean to…

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Three Steps to Better Results from Your CRM

The Customer Relationship Management system (CRM) provides a critical link between sales, marketing, product development, and operations. When used properly, a CRM will help you understand your customers better, improve your offerings, close more sales and shorten the sales cycle. From a simple offline spreadsheet to a more sophisticated cloud-hosted app, almost everyone in business today is using some type…

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