Marketing By The Numbers

Everyone knows how important it is to measure the results you are getting with anything you do in business. It’s all about numbers in business, right? This is especially true when it comes to marketing, but how you measure and what you do with that information are as important to your success as whether you measure. There are certain metrics…

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Marketing in a Time of Turbulence

Peter Drucker once said that “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” Drucker could not possibly have envisioned the turbulence we are experiencing today, yet his words are very applicable. If you have not started to strategically examine and realign your marketing, you might want to do so now.…

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Real-Time Product Development Courtesy of COVID-19

The current Coronavirus pandemic has created a major case of heartburn for many businesses, but it has also provided opportunities. If you have done a SWOT analysis, this will certainly help test your assumptions and challenge your ability to rapidly develop new products and services. Before I go any further, please allow me to say I do not mean to…

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Three Steps to Better Results from Your CRM

The Customer Relationship Management system (CRM) provides a critical link between sales, marketing, product development, and operations. When used properly, a CRM will help you understand your customers better, improve your offerings, close more sales and shorten the sales cycle. From a simple offline spreadsheet to a more sophisticated cloud-hosted app, almost everyone in business today is using some type…

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