If you've been following my posts and reading my blogs, you know how often I talk about the ineffectiveness of focusing on Lead Generation. I’ve pointed out that a need for more leads is a symptom, not the underlying issue. And addressing the symptoms without fixing the issue is about as effective as putting a Band-Aid® on an amputated limb.…
Trust is a word that is being overused by many professionals these days. Maybe that's because it's a critical success factor for 2024. I don’t call myself a “Trusted Advisor” (connect with me on LinkedIn if you want to know my thoughts on that title). Trust is determined by the people who meet and know you. "Trusted Advisor" is, therefore,…
In today's fast-paced business landscape, it's easy to get caught up in the whirlwind of marketing tactics. Websites, SEO, digital ads, and social media campaigns—these are all crucial components, but they're just pieces of a much larger puzzle. Picture this: You're investing time and resources into various marketing actions, yet the desired outcomes seem to elude you. Ever wondered why?…
Many hours of effort, and even more money, goes into efforts to come up with the “perfect elevator pitch” or tagline. Everyone in business wants to be memorable. After all, that’s how prospects remember you when they need what you offer, right? What if I told you that is wrong? What if I told you that prospects are not remembering…
The strongest brands connect to their audience at an emotional level. Differentiation is more than a matter of a catchy slogan or name. So many people are hyper-focused on creating a “perfect” elevator pitch but when it comes right down to things, your elevator pitch, slogan, and 30-second networking commercial are not what will make your brand stay top of…
There are different opinions about how 2024 is going to start and shake out for businesses. All business leaders are concerned about ways to become more profitable and continue growing, regardless of their perspective. Here’s a bit of practical marketing advice on the hottest trends you will see in 2024, and tips for using them effectively. Artificial Intelligence (AI) Use…
“This is the BEST marketing tactic if you want to grow your company.” You’ve probably heard that line before, maybe hundreds of times. It seems everyone is telling you that they have the best solution if you want to drive phenomenal business growth, doesn’t it? And you’ve probably tried a few of those solutions – maybe more than a few.…
If you want greater success in business, you may want to consider where your focus is. Focusing on pain points could be affecting your bottom line negatively. You read that right. Your focus on addressing pain points may be costing you opportunities and income. Why? Because while your product or service might offer a solution for the pain your clients…
Peter Drucker once said that “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” Drucker could not possibly have envisioned the turbulence we are experiencing today, yet his words are very applicable. If you have not started to strategically examine and realign your marketing, you might want to do so now.…
If you're like most business leaders, you spend a lot of time or money creating content for your marketing program. But are you getting the results you want or need from that content? If you are not getting good engagement from your content, the tips in this blog may help. Of course, these are general tips and not specific to…