Social Media Marketing Not Working? This Might Be Why.

I have spoken to many business leaders who know the benefits of using Social Media in their marketing program. The best Social Media programs all share certain characteristics that are predictive of success. One is that the company either has an in-house team member with Social Media Marketing experience or has outsourced it to a company that specializes in Social…

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Marketing By The Numbers

Everyone knows how important it is to measure the results you are getting with anything you do in business. It’s all about numbers in business, right? This is especially true when it comes to marketing, but how you measure and what you do with that information are as important to your success as whether you measure. There are certain metrics…

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Do You Have A Marketing Strategy Or A Messaging Strategy?

There is a lot of confusion about what a marketing strategy really is. Business leaders hear the term used by so many professionals who have very different skill sets and offer very different products, so it is not surprising that this confusion exists. Hopefully this post will add some clarity for you. As the image at the top of this…

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Are You Using Video Marketing?

Do you have video in your marketing strategy? How many and what type videos are you using? When and where are you deploying your videos? If you aren’t using video as part of your marketing strategy, or you only have a single explainer video, you are likely missing out on the benefits of one of the most powerful tools available…

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Marketing in a Time of Turbulence

Peter Drucker once said that “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” Drucker could not possibly have envisioned the turbulence we are experiencing today, yet his words are very applicable. If you have not started to strategically examine and realign your marketing, you might want to do so now.…

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Are You Building Brand Advocates?

Every business owner knows the marketing funnel. In theory, if you create a marketing program, it will lead people through the funnel, generate sales, and grow your business. In practice that’s not what always happens. You need a solid marketing strategy and have to be intentional with your activities to make that happen. Most business owners never planned to become…

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