The Three Roles Your Website Must Fulfill

Every business has a website, but not all websites are created equally. Most people don’t give it much thought, but there are actually different types of websites, and they each work best for a specific industry or objective. Some examples of website types include blog sites, ecommerce, magazine or online publication sites, media and entertainment, educational sites, and general business…

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How Often Should You Update Your Website?

Okay, so the title is a bit of a trick question. “Update” is different than “rebuild” in the world of websites. I spoke about that difference a bit in the blog about Building a 21st Century Website. Updating a website is a matter of regular maintenance. If you have a WordPress website, and most companies do these days, I recommend…

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Capitalizing on the Intersection of Sales and Marketing

That sales and marketing are related is widely known, but that doesn’t mean business leaders always leverage the power of each discipline to improve the other. Improving the integration of your sales and marketing efforts leads to better business results, and understanding what that entails is becoming more and more critical to businesses these days. My colleague Arnie Amir, a…

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Maybe It’s Not Your Advertising

You’ve done everything you can to improve your advertising and you’re still not getting the results you want. You’ve fine-tuned your audience targeting, A/B tested your messages, used great CTAs, and even offered discounted pricing. Your customer service is ranked well above average, and you deliver on what you promise. Well, maybe it’s not your advertising. Maybe it’s your product…

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Getting The Most From Your Marketing Budget

Smaller businesses cannot afford to spend money on marketing and advertising that doesn’t provide a good return on investment (ROI). Overspending on marketing that isn’t working is common, and it is the first thing you need to address. Drew Deraney, a Cost Reduction Specialist with Schooley Mitchell, can tell you how critical it is for every business to be smarter…

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What’s Next in Digital Marketing? Electronic Prospecting? Well, Yes!

Last year (2020) certainly taught us all how to adapt from in-person to virtual environments to continue “business as usual.” Even networking went virtual. More meetings happened in Zoom rooms than in any other location in 2020, so what does 2021 have in store for us? With everyone relegated – for the most part – to virtual offices, prospecting became…

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Don’t Skip This Year’s End-Of-Year Review

Peter Drucker is one of my favorite business thought leaders. He could not possibly have envisioned the experience we all lived through this year - and continue to experience - but his visionary advice includes a particularly relevant admonition: “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” Most years I…

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The Balance Provided By A Marketing Strategy

Marketing is a marathon, not a moment. Everything you do to market your company presents a trade-off between time, money and results. It should be no surprise, then, that the best marketing strategy for your organization needs to strike a balance among these factors to achieve and maximize return on investment (ROI). The best strategy needs to take a programmatic…

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A.I.M. For Better Marketing Results

Are you happy with the results from your marketing? If not, your marketing program is probably missing something. It’s not uncommon to find business leaders who are not marketing effectively, so you’re not alone. This frequently happens when the focus is on costs instead of the desired results. But developing more effective marketing programs does not necessarily result in increased…

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The Truth About SEO and Digital Marketing

Business spending on Search Engine Optimization (SEO) and digital marketing, including Pay Per Click advertising, has increased exponentially. Smaller companies are feeling the pressure to include digital marketing in their stack in spite of the fact that it frequently consumes 100 percent of their available budget. Is it worth it? As a Marketing Strategy Consultant, it is very rare for…

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