Who Are Your Actual Competitors?

I have a former client who wanted to create a powerful, specialized, searchable directory of service providers in a specific industry by job role or function. This online directory would be supported by advertising revenue, and the ads would be displayed in order of who was willing to pay the most to appear first for a specific search. He fell…

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Need Better Marketing Results? How’s Your Strategy?

You’re sending emails, posting blogs, using social media, and doing a lot of other things to market your business, and yet you’re not generating leads or converting sales. What should you change? Targeting? Website? Should you be using email marketing? Search Engine Optimization (SEO) or Search Engine Marketing (SEM)? Are you working with the wrong apps and platforms? While all…

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Why – It’s Important

Everybody talks about finding your “Why” and how important it is when in your marketing efforts. People don’t just tell you how important it is to have one, they also typically go into a description of what your “Why” is – or is not. As you know, I’m sure, your “Why” is an expression of the impact you want to…

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Are You Getting The Most From Your Marketing Apps?

If you're like most business leaders I meet, you have probably used some form of technology in your marketing efforts. In most cases, I hear about email and Customer Relationship Management (CRM) apps the businesses are using. And typically, the no-cost version of a tool is the one people will start with, and sometimes continue using even though they're not…

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Three (Low Cost) Ways To Drive More Website Traffic

Website traffic is one of the keys to improving Search Engine Optimization (SEO) and search engine rankings. So, it should be no surprise that one of the questions my clients ask is how to drive more traffic to their websites. There are a variety of ways to do this, but I’d like to focus on three that are particularly helpful…

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Six Common Marketing Issues And How To Address Them

Marketing issues can sometimes appear to be sales issues. The two functions are related but not the same, but in some ways the roles can be so close that it's difficult to tell why a drop in revenue happens or growth has slowed. Here are six very commonly encountered issues that business leaders should look to their marketing team, not…

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Marketing Automation Is Becoming More Important Than Ever

With the year rapidly coming to a close and all the distractions of year-end activities, I thought I'd keep this blog really short. It's an important topic for 2022 - or I'd have skipped the blog altogether. If you're not using automation tools in your marketing program, you're going to want to start - and soon. Marketing automation has been…

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The Five Key Functions Of A Fractional Chief Marketing Officer (CMO)

In larger organizations, a Chief Marketing Officer (CMO) plays a crucial role in helping the company scale and grow intelligently. The CMO is an executive level leader who contributes to the strategic planning and implementation of programs designed to help your company grow. Why does your company need a Chief Marketing Officer? Most smaller companies work with a marketing agency…

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Solving Five Top Marketing Challenges For 2022

It's almost the end of the year, and if you are like most small and medium business leaders, you may be facing one or more of these common marketing challenges. These are just a few of the most common issues, but you are certainly not alone, since 47% of small business owners handle their own marketing, and most struggle to…

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