A Chief Marketing Officer is someone who has deep marketing knowledge and is an experienced leader who knows how to get things done. The CMO is responsible for developing the strategy for product development, pricing, advertising and branding, customer outreach, and establishing key performance indicators (KPIs) that drive business decisions for revenue and growth. How would you know if you need one? Here are the top five signs you would benefit from working with a fractional CMO.
1) Your company needs marketing leadership but isn’t ready for a full-time executive
Maybe you’re a startup or a small established business in need of marketing leadership, but there’s not enough work or budget to justify a full-time hire. A Fractional CMO can provide the leadership and specialized knowledge you need at a fraction of the cost.
2) Your company needs to leverage newer, more complex, marketing tools
Your company brand and success may have been built long before the days of complex marketing channels and automation. But, as you prepare for the future, marketing transformation is needed to gain contemporary strategies, tools and tactics. A fractional CMO can guide late-stage companies in marketing transformation.
3) The sales team is creating their own marketing materials
Your sales team may be great, but if they’re creating their own presentations, sell sheets and PDFs, it’s likely that your marketing, brand and message is weak and fragmented. A fractional CMO can develop a unified message that creates an exceptional customer experience and strengthens your brand.
4) You lack marketing insights that inform executive decisions
It’s an easy trap to fall into. Someone says you need a new website, so you get one. Or you chase the promise of pay-per-click ads and hire a junior resource to manage your social media. Before you know it, you’re spending a lot on marketing but not sure what it’s getting for you. A fractional CMO will help you build the reporting you need to make informed business decisions that drive revenue and growth.
5) You need an interim leader or advisor
Maybe you need a marketing executive to quickly step in to a vacated position, or an external player to audit an existing marketing team and advise on new directions. A fractional CMO provides quick-relief for marketing needs and pain points.
Want to learn about more benefits of working with a Fractional CMO? Set up a complimentary 30-minute discussion here: https://calendly.com/esmolko/complimentary-30-min-marketing-discussion