You’ve heard about the importance of having a clear value proposition and compelling message for your marketing to work. And maybe you’ve tried several – or many – versions of these messages but seen little or no difference. Good news! I’m not going to repeat the same advice. I’m going to help it work better for you. Why have your…
You’re Not Alone. Marketing Technology has come a long way in a relatively short period of time. As the technology became more affordable and accessible, more companies started using it. Now Marketing Technology is almost as ubiquitous as discussions of Google’s cookie-less search. As these apps are updated, artificial Intelligence is being added to them. With the addition of AI,…
Marketing Debt can really limit your success and growth if you're not careful. Here is how to avoid that.
I recently created a post on LinkedIn that identified the "secret sauce" for your business. Did you see it? If you follow me, you know I’m not one to talk about how your “secret sauce” or creating “massive value” are the ways to grow and scale your business. I think most people who say these things can’t even tell you…
I recently saw a LinkedIn post claiming that the term conversion can mean different things at different points in the sales cycle. It doesn’t. What the author meant was that conversion has steps that can be measured before the conversion. These are called Objectives and Key Results (OKRs). They are interim measurements that help you to stay on track and…
If you are running a small business that’s making less than $15 million per year, chances are you don't have a formal marketing budget. That's okay – a lot of business leaders are in the same boat. But having one will help you figure out if your marketing strategy is working. It can also help you determine if the marketing…
Shakespeare famously wrote: "A rose by any other name would still smell as sweet." That may have been true for roses, but it is not typically true for the titles people are using to attract your business. Names conjure characteristics of the person. Titles are the same on some levels. They may not describe the person who holds the title,…
If you've been following my posts and reading my blogs, you know how often I talk about the ineffectiveness of focusing on Lead Generation. I’ve pointed out that a need for more leads is a symptom, not the underlying issue. And addressing the symptoms without fixing the issue is about as effective as putting a Band-Aid® on an amputated limb.…
There are two types of leads in business: Leads that result in new closed business, and bad leads that do not. Bad leads cost businesses in the US over $115 billion dollars in 2023. Read that again. That’s a lot of money. Most companies are following an ineffective “lead generation strategy.” Looking for leads results in Are you tired of…
Trust is a word that is being overused by many professionals these days. Maybe that's because it's a critical success factor for 2024. I don’t call myself a “Trusted Advisor” (connect with me on LinkedIn if you want to know my thoughts on that title). Trust is determined by the people who meet and know you. "Trusted Advisor" is, therefore,…