Productization is the process of taking a skill or service that has been used internally and developing it into a standard, fully-tested, packaged, and marketed product. It results in a cohesive, repeatable offering or set of offerings that solve a business problem for your customers. The offerings can be created to accommodate a degree of customization to make them even…
If you’re still struggling to gain traction with your marketing program, even after spending thousands of dollars on SEO/AEO/GEO, Digital Marketing, Social Media, and other tactics, this may be the most important article you read all year. If I just described your company, chances are that you’re looking in the wrong place and making the wrong changes. If you want…
In today's fast-paced business landscape, it's easy to get caught up in the whirlwind of marketing tactics. AI, Websites, SEO, digital ads, and social media campaigns—these are all crucial components, but they're just pieces of a much larger puzzle. You're investing time and resources into various marketing actions, yet the desired outcomes seem to elude you. Ever wondered why? The…
Many smaller companies developed their offerings when the company first opened. But they don’t always revisit their products on a routine basis, and they are not necessarily as engaged in product improvement as they need to be. In the competitive markets we find ourselves in today, it’s important to keep pace with shifts in the market and changes that may…
B2B and SaaS companies frequently discount their fees or offer incentives to close a deal. This is a widespread practice that may even lead to offering increased discounts at the end of a sales process. Because this is such a widespread tactic, we decided to present some information for you to consider, as well as several ways you can avoid…
TLDR? Expertise is worth paying for Getting more lead sand customers doesn't always mean your company will grow The "pain point" you are feeling may not be the issue that's holding your growth back I have a lot of respect for accountants and CFOs. They are great at making sure that the revenue that comes into your company helps you…
Many SMBs are not getting the results they need from their marketing efforts already this year. I often hear SMB leaders say things like "our marketing doesn't work," or "we don't have the budget." These beliefs become obstacles to getting better results. There are several common challenges SMBs face, regardless of industry vertical, but they can all be overcome. You…
When B2B business owners in service industries start their businesses, they typically set an hourly rate. To set this rate, they will likely consider the fees charged by the last company they worked for, how much they were being paid as an employee, how much their competitors charge, or a combination of all three. This may be great for those…
Many companies offer lower, introductory pricing to grow their client base. But is this a good idea? That turns out to be a more difficult question than it may seem to be. What happens to your brand when you attract new customers by giving them a lower price as an incentive to sign-on? In marketing, we refer to this as…
Will 2025 be a profitable year for your company? I know you want it to be, but will it? Unless you've been stranded in the desert (under a rock), you know we've just had an election here in the USA, and the outcome will shift the party in control. Expected economic policy changes will most likely impact your business -…