Everyone wants more clients. This blog doesn’t contain some mysterious “secret sauce” but it does contain practical advice for ensuring you meet the criteria for the number one thing that will make – or break – your sale. It is really not rocket science, but I’m also going to tell you how to increase the chances you will have to…
If you're like most business leaders, you have probably tried a wide variety of marketing activities. Some of them worked, others did not, and still others may have only worked for a while then stopped or lost their luster after a few months. If you’ve experienced that enough times you may be wondering what is the best way to market…
I have a former client who wanted to create a powerful, specialized, searchable directory of service providers in a specific industry by job role or function. This online directory would be supported by advertising revenue, and the ads would be displayed in order of who was willing to pay the most to appear first for a specific search. He fell…
Everybody talks about finding your “Why” and how important it is when in your marketing efforts. People don’t just tell you how important it is to have one, they also typically go into a description of what your “Why” is – or is not. As you know, I’m sure, your “Why” is an expression of the impact you want to…
In larger organizations, a Chief Marketing Officer (CMO) plays a crucial role in helping the company scale and grow intelligently. The CMO is an executive level leader who contributes to the strategic planning and implementation of programs designed to help your company grow. Why does your company need a Chief Marketing Officer? Most smaller companies work with a marketing agency…
If you don’t already have one, you should consider creating a pricing policy. Without one, your profitability can become subject to inconsistent pricing, and you may even risk going out of business. A pricing policy helps you ensure that your company is making a profit, not just generating sales and revenue. A formal pricing policy helps you grow your business…
Pricing products or services to grow your company and maximize profit is one of the most difficult aspects of operating a business. It’s also one of the most important factors in the overall success of your company. Value-based pricing is not always an appropriate strategy, but when it can be used it is a great option for optimizing growth. Is…
A Chief Marketing Officer is someone who has deep marketing knowledge and is an experienced leader who knows how to get things done. The CMO is responsible for developing the strategy for product development, pricing, advertising and branding, customer outreach, and establishing key performance indicators (KPIs) that drive business decisions for revenue and growth. How would you know if you…
You’ve done everything you can to improve your advertising and you’re still not getting the results you want. You’ve fine-tuned your audience targeting, A/B tested your messages, used great CTAs, and even offered discounted pricing. Your customer service is ranked well above average, and you deliver on what you promise. Well, maybe it’s not your advertising. Maybe it’s your product…
It's not uncommon for me to be asked by a client why their email marketing is not producing sales. And my response is always a question: How are you using it and what other marketing tactics are you using? I would not expect email marketing to produce sales if it's being used in the manner most companies are using email.…