When you set a pricing strategy, you should first consider what your objective is relative to the market. Are you using this product to break into a new market or segment? Are you first to market? Are you trying to grab market share from a competitor? Is this a novel product or service that has no competition? These are just…
There are different opinions about how 2024 is going to start and shake out for businesses. All business leaders are concerned about ways to become more profitable and continue growing, regardless of their perspective. Here’s a bit of practical marketing advice on the hottest trends you will see in 2024, and tips for using them effectively. Artificial Intelligence (AI) Use…
As a senior leader at a mid-size company, you understand that one of the most critical decisions you'll make is how to price your products or services. Pricing isn't a one-size-fits-all endeavor; rather, it's a strategic choice that can significantly impact your company's profitability. In this blog, we'll delve into the world of pricing strategies. Not all strategies are suitable…
“This is the BEST marketing tactic if you want to grow your company.” You’ve probably heard that line before, maybe hundreds of times. It seems everyone is telling you that they have the best solution if you want to drive phenomenal business growth, doesn’t it? And you’ve probably tried a few of those solutions – maybe more than a few.…
If you want greater success in business, you may want to consider where your focus is. Focusing on pain points could be affecting your bottom line negatively. You read that right. Your focus on addressing pain points may be costing you opportunities and income. Why? Because while your product or service might offer a solution for the pain your clients…
Productization is the process of taking a skill or service that has been used internally and developing it into a standard, fully-tested, packaged, and marketed product. It results in a cohesive, repeatable offering or set of offerings that solve a business problem for your customers. The offerings can be created to accommodate a degree of customization to make them even…
Peter Drucker once said that “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” Drucker could not possibly have envisioned the turbulence we are experiencing today, yet his words are very applicable. If you have not started to strategically examine and realign your marketing, you might want to do so now.…
Lead generation is killing your business. Yes, you read that right. It’s true. Here’s how, and what to do about it. Lead generation is a reactive process for finding prospective buyers, creating a relationship, and converting as many as possible to customers. It relies on knowing that someone already has a pain point that your offerings can solve. And that…
Recent studies have shown that a focus on lead generation reduces the effectiveness of marketing efforts for all sizes of company, across all industries. That may seem counterintuitive, but it’s true. To generate closed and repeat business, it is essential to prioritize developing relationships and authentically representing the brand. A catchy or slick campaign, great lead magnet, or memorable elevator…
Many smaller companies developed their offerings when the company first opened. But they don’t always revisit their products on a routine basis, and they are not necessarily as engaged in product improvement as they need to be. In the competitive markets we find ourselves in today, it’s important to keep pace with shifts in the market and changes that may…