TLDR? Expertise is worth paying for Getting more lead sand customers doesn't always mean your company will grow The "pain point" you are feeling may not be the issue that's holding your growth back I have a lot of respect for accountants and CFOs. They are great at making sure that the revenue that comes into your company helps you…
Many SMBs are not getting the results they need from their marketing efforts already this year. I often hear SMB leaders say things like "our marketing doesn't work," or "we don't have the budget." These beliefs become obstacles to getting better results. There are several common challenges SMBs face, regardless of industry vertical, but they can all be overcome. You…
When B2B business owners in service industries start their businesses, they typically set an hourly rate. To set this rate, they will likely consider the fees charged by the last company they worked for, how much they were being paid as an employee, how much their competitors charge, or a combination of all three. This may be great for those…
Many companies offer lower, introductory pricing to grow their client base. But is this a good idea? That turns out to be a more difficult question than it may seem to be. What happens to your brand when you attract new customers by giving them a lower price as an incentive to sign-on? In marketing, we refer to this as…
Will 2025 be a profitable year for your company? I know you want it to be, but will it? Unless you've been stranded in the desert (under a rock), you know we've just had an election here in the USA, and the outcome will shift the party in control. Expected economic policy changes will most likely impact your business -…
A Chief Marketing Officer is someone who has deep marketing knowledge and is an experienced leader who knows how to get things done. The CMO is responsible for developing the strategy for product development, pricing, advertising and branding, customer outreach, and establishing key performance indicators (KPIs) that drive business decisions for revenue and growth. How would you know if you…
Pricing products or services to grow your company and maximize profit is one of the most difficult aspects of operating a business. It’s also one of the most important factors in the overall success of your company. Value-based pricing is not always an appropriate strategy, but when it can be used it is a great option for optimizing growth. Is…
In larger organizations, a Chief Marketing Officer (CMO) plays a crucial role in helping the company scale and grow intelligently. The CMO is an executive level leader who contributes to the strategic planning and implementation of programs designed to help your company grow. Why does your company need a Chief Marketing Officer? Most smaller companies work with a marketing agency…
Marketing Debt can really limit your success and growth if you're not careful. Here is how to avoid that.
Shakespeare famously wrote: "A rose by any other name would still smell as sweet." That may have been true for roses, but it is not typically true for the titles people are using to attract your business. Names conjure characteristics of the person. Titles are the same on some levels. They may not describe the person who holds the title,…