A Chief Marketing Officer is someone who has deep marketing knowledge and is an experienced leader who knows how to get things done. The CMO is responsible for developing the strategy for product development, pricing, advertising and branding, customer outreach, and establishing key performance indicators (KPIs) that drive business decisions for revenue and growth. How would you know if you…
Pricing products or services to grow your company and maximize profit is one of the most difficult aspects of operating a business. It’s also one of the most important factors in the overall success of your company. Value-based pricing is not always an appropriate strategy, but when it can be used it is a great option for optimizing growth. Is…
In larger organizations, a Chief Marketing Officer (CMO) plays a crucial role in helping the company scale and grow intelligently. The CMO is an executive level leader who contributes to the strategic planning and implementation of programs designed to help your company grow. Why does your company need a Chief Marketing Officer? Most smaller companies work with a marketing agency…
Marketing Debt can really limit your success and growth if you're not careful. Here is how to avoid that.
Shakespeare famously wrote: "A rose by any other name would still smell as sweet." That may have been true for roses, but it is not typically true for the titles people are using to attract your business. Names conjure characteristics of the person. Titles are the same on some levels. They may not describe the person who holds the title,…
If you've been following my posts and reading my blogs, you know how often I talk about the ineffectiveness of focusing on Lead Generation. I’ve pointed out that a need for more leads is a symptom, not the underlying issue. And addressing the symptoms without fixing the issue is about as effective as putting a Band-Aid® on an amputated limb.…
There are two types of leads in business: Leads that result in new closed business, and bad leads that do not. Bad leads cost businesses in the US over $115 billion dollars in 2023. Read that again. That’s a lot of money. Most companies are following an ineffective “lead generation strategy.” Looking for leads results in Are you tired of…
In today's fast-paced business landscape, it's easy to get caught up in the whirlwind of marketing tactics. Websites, SEO, digital ads, and social media campaigns—these are all crucial components, but they're just pieces of a much larger puzzle. Picture this: You're investing time and resources into various marketing actions, yet the desired outcomes seem to elude you. Ever wondered why?…
Of all the inquiries I get from business leaders who have questions about their marketing, the most frequent is about how to generate more leads. Of course everyone wants to grow their income, and most people still believe that increasing the number of customers is the best way to grow their business. If you are looking for more customers, it's…
When you set a pricing strategy, you should first consider what your objective is relative to the market. Are you using this product to break into a new market or segment? Are you first to market? Are you trying to grab market share from a competitor? Is this a novel product or service that has no competition? These are just…