Marketer: Don't give your customers too many options. It's confusing. Also marketer: Here are a million ways to market your business. We marketers don’t always practice what we preach – mostly because there is not a one-size-fits-all solution to growing your business. So, we have developed – and continue to develop – more channels and methods to reach prospective customers…
It never ceases to amaze me how much potential revenue small businesses are leaving on the table without realizing it. Small business leaders are not unintelligent, but, as humans, we don’t know what we don’t know, and that has a big impact on the pace of growth of your business. It’s also a great reason to reach out to a…
So many people are giving advice about how to generate more leads and close more sales these days, but I rarely see anyone talking about how to make sure that the customers you have stay until they are naturally ready to move on, or get them to make referrals to your company. This is crucial for growing your revenue. Customers…
As a small business owner, you have limited time, and you need as much of that time as possible to grow and improve your business. But you also have limited financial resources, which you need to use wisely, so hiring staff may not be possible. Many small business owners try to keep their expenses in check by taking a “Do…
The fight for the attention of prospects and buyers is very real. The quality of your interactions with each prospect needs to be spot-on, or they will be lured away by someone who is presenting the content they are looking for when they are looking for it. Omnichannel marketing is more powerful now than ever before, and that means you…
If you're like most business leaders, you have probably tried a wide variety of marketing activities. Some of them worked, others did not, and still others may have only worked for a while then stopped or lost their luster after a few months. If you’ve experienced that enough times you may be wondering what is the best way to market…
How should you change your marketing strategy if you anticipate a recession? Here are some tips.
We all want a fast and easy way to get our businesses noticed and to increase revenue. I get it. So, when we see another business leader that we know is getting great results, we are inclined to ask what they are doing that is working so well, and then try it ourselves. But is that really such a good…
I have a former client who wanted to create a powerful, specialized, searchable directory of service providers in a specific industry by job role or function. This online directory would be supported by advertising revenue, and the ads would be displayed in order of who was willing to pay the most to appear first for a specific search. He fell…
You’re sending emails, posting blogs, using social media, and doing a lot of other things to market your business, and yet you’re not generating leads or converting sales. What should you change? Targeting? Website? Should you be using email marketing? Search Engine Optimization (SEO) or Search Engine Marketing (SEM)? Are you working with the wrong apps and platforms? While all…