Are you using a Customer Relationship Management application (CRM) to enhance your sales and increase your revenue? CRMs are designed to automate the sales process, not just record it. If your CRM is not helping to refine your targeting, reduce manual effort, shorten your sales cycle, and increase your close rate, you might have the wrong CRM, or you may…
Marketing is one of the largest expenses, if not the largest expense, for small and mid-sized businesses, so it is not surprising that measurement of the outcomes is a topic of concern to the C-Suite. Many companies turn to their marketing departments – or marketing agencies – to provide some metrics to evaluate their marketing program’s success. There are some…
Peter Drucker once said: “Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer's point of view.” I love this Drucker quote because it underscores the fact that marketing…
TLDR: Set up a complimentary meeting with us using this link. We'll be glad to help. Answering these ten questions will help you improve the results you get from your email marketing program. Who on your team was involved in the development of the strategic planning for your email program? Before you look for hidden issues with your email marketing…
Marketer: Don't give your customers too many options. It's confusing. Also marketer: Here are a million ways to market your business. We marketers don’t always practice what we preach – mostly because there is not a one-size-fits-all solution to growing your business. So, we have developed – and continue to develop – more channels and methods to reach prospective customers…
It never ceases to amaze me how much potential revenue small businesses are leaving on the table without realizing it. Small business leaders are not unintelligent, but, as humans, we don’t know what we don’t know, and that has a big impact on the pace of growth of your business. It’s also a great reason to reach out to a…
So many people are giving advice about how to generate more leads and close more sales these days, but I rarely see anyone talking about how to make sure that the customers you have stay until they are naturally ready to move on, or get them to make referrals to your company. This is crucial for growing your revenue. Customers…
As a small business owner, you have limited time, and you need as much of that time as possible to grow and improve your business. But you also have limited financial resources, which you need to use wisely, so hiring staff may not be possible. Many small business owners try to keep their expenses in check by taking a “Do…
The fight for the attention of prospects and buyers is very real. The quality of your interactions with each prospect needs to be spot-on, or they will be lured away by someone who is presenting the content they are looking for when they are looking for it. Omnichannel marketing is more powerful now than ever before, and that means you…
If you're like most business leaders, you have probably tried a wide variety of marketing activities. Some of them worked, others did not, and still others may have only worked for a while then stopped or lost their luster after a few months. If you’ve experienced that enough times you may be wondering what is the best way to market…