The strongest brands connect to their audience at an emotional level. Differentiation is more than a matter of a catchy slogan or name. So many people are hyper-focused on creating a “perfect” elevator pitch but when it comes right down to things, your elevator pitch, slogan, and 30-second networking commercial are not what will make your brand stay top of…
There are different opinions about how 2024 is going to start and shake out for businesses. All business leaders are concerned about ways to become more profitable and continue growing, regardless of their perspective. Here’s a bit of practical marketing advice on the hottest trends you will see in 2024, and tips for using them effectively. Artificial Intelligence (AI) Use…
“This is the BEST marketing tactic if you want to grow your company.” You’ve probably heard that line before, maybe hundreds of times. It seems everyone is telling you that they have the best solution if you want to drive phenomenal business growth, doesn’t it? And you’ve probably tried a few of those solutions – maybe more than a few.…
If you want greater success in business, you may want to consider where your focus is. Focusing on pain points could be affecting your bottom line negatively. You read that right. Your focus on addressing pain points may be costing you opportunities and income. Why? Because while your product or service might offer a solution for the pain your clients…
Peter Drucker once said that “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” Drucker could not possibly have envisioned the turbulence we are experiencing today, yet his words are very applicable. If you have not started to strategically examine and realign your marketing, you might want to do so now.…
If you're like most business leaders, you spend a lot of time or money creating content for your marketing program. But are you getting the results you want or need from that content? If you are not getting good engagement from your content, the tips in this blog may help. Of course, these are general tips and not specific to…
TLDR: Protect your brand. Take the time and invest the energy in ensuring your customer avatars are accurate and properly explained to your sales team. And then adhere to the definition when qualifying customers. How did you decide who to target as prospective customers? Did you start by sitting down at your desk and figuring out who would pay for…
As a small business owner, you have limited time, and you need as much of that time as possible to grow and improve your business. But you also have limited financial resources, which you need to use wisely, so hiring staff may not be possible. Many small business owners try to keep their expenses in check by taking a “Do…
The fight for the attention of prospects and buyers is very real. The quality of your interactions with each prospect needs to be spot-on, or they will be lured away by someone who is presenting the content they are looking for when they are looking for it. Omnichannel marketing is more powerful now than ever before, and that means you…
I have a former client who wanted to create a powerful, specialized, searchable directory of service providers in a specific industry by job role or function. This online directory would be supported by advertising revenue, and the ads would be displayed in order of who was willing to pay the most to appear first for a specific search. He fell…