If you want greater success in business, you may want to consider where your focus is. Focusing on pain points could be affecting your bottom line negatively. You read that right. Your focus on addressing pain points may be costing you opportunities and income. Why? Because while your product or service might offer a solution for the pain your clients…
Peter Drucker once said that “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” Drucker could not possibly have envisioned the turbulence we are experiencing today, yet his words are very applicable. If you have not started to strategically examine and realign your marketing, you might want to do so now.…
If you're like most business leaders, you spend a lot of time or money creating content for your marketing program. But are you getting the results you want or need from that content? If you are not getting good engagement from your content, the tips in this blog may help. Of course, these are general tips and not specific to…
TLDR: Protect your brand. Take the time and invest the energy in ensuring your customer avatars are accurate and properly explained to your sales team. And then adhere to the definition when qualifying customers. How did you decide who to target as prospective customers? Did you start by sitting down at your desk and figuring out who would pay for…
The fight for the attention of prospects and buyers is very real. The quality of your interactions with each prospect needs to be spot-on, or they will be lured away by someone who is presenting the content they are looking for when they are looking for it. Omnichannel marketing is more powerful now than ever before, and that means you…
I have a former client who wanted to create a powerful, specialized, searchable directory of service providers in a specific industry by job role or function. This online directory would be supported by advertising revenue, and the ads would be displayed in order of who was willing to pay the most to appear first for a specific search. He fell…