With the year rapidly coming to a close and all the distractions of year-end activities, I thought I'd keep this blog really short. It's an important topic for 2022 - or I'd have skipped the blog altogether. If you're not using automation tools in your marketing program, you're going to want to start - and soon. Marketing automation has been…
Are you happy with the results from your marketing? If not, your marketing program is probably missing something. It’s not uncommon to find business leaders who are not marketing effectively, so you’re not alone. This frequently happens when the focus is on costs instead of the desired results. But developing more effective marketing programs does not necessarily result in increased…
It's not uncommon for me to be asked by a client why their email marketing is not producing sales. And my response is always a question: How are you using it and what other marketing tactics are you using? I would not expect email marketing to produce sales if it's being used in the manner most companies are using email.…
Marketing Automation, also referred to a Marketing Technology or Martech, provides many benefits to the companies using it for their digital marketing programs. "Martech" is a catchall for the use of automation and systems to serve content and gain greater insight into your audience. It includes things like email marketing, and in recent years has become an integral part of…
Marketing Technology (Mar-Tech) can be very useful to your business, if you know what to use, when to use it, and how it works best. But choosing the right marketing technology is not easy, even for those of us that use it regularly. Functionality is a great way to decide which platforms are right for you, but it seems as…
The Customer Relationship Management system (CRM) provides a critical link between sales, marketing, product development, and operations. When used properly, a CRM will help you understand your customers better, improve your offerings, close more sales and shorten the sales cycle. From a simple offline spreadsheet to a more sophisticated cloud-hosted app, almost everyone in business today is using some type…