Every company has a message which they have carefully crafted to convey their unique selling proposition (USP). A USP is not exactly the same as your value proposition. Your value proposition tells the target audience why they should care about your offerings. Your USP is one or two key attributes of your offering that makes it different from a competitor’s.…
The cost of building a website makes it important that you have some type of lead generation on it. One way to improve the number of leads generated from your website is to use landing pages.
Content is King, right? We’ve heard that so much we’re tired of it, but it is true. Content helps you establish authority, propagate your brand, as well as create and nurture relationships with your audience. Not all content is good, but these four tips can help ensure your content marketing will work well for your business. Does your content resonate…
Do you have video in your marketing strategy? How many and what type videos are you using? When and where are you deploying your videos? If you aren’t using video as part of your marketing strategy, or you only have a single explainer video, you are likely missing out on the benefits of one of the most powerful tools available…