People Aren’t Buying Your UVP. They’re Buying This.
People spend a lot of time perfecting their Unique Value Proposition, elevator pitch, and tagline, so I thought it might be time to say the quiet part out loud: Nobody cares. Well, they do care, just not about your UVP, elevator pitch or tagline. We know that customers buy from those they Know, Like, and Trust, but even a brilliantly…