At some point, every business runs into challenges the current team can’t quite solve. Maybe it’s breaking into a new market, fixing a process that keeps slowing you down, or tackling a problem that needs a completely different skill set. It happens in every growth journey, often more than once. When faced with this, most leaders do one of three…
People spend a lot of time perfecting their Unique Value Proposition, elevator pitch, and tagline, so I thought it might be time to say the quiet part out loud: Nobody cares. Well, they do care, just not about your UVP, elevator pitch or tagline. We know that customers buy from those they Know, Like, and Trust, but even a brilliantly…
Most of us have been listening to the same, tired, generic advice coming from almost every “marketing expert” out there. And you may have tried some (or all) of their suggestions with little improvement. Almost 100% of that generic marketing advice lacks the contextual information that make it work. Content may be king, but without context it’s a king without…
As a small or mid-size business owner, you have limited time, and you need as much of that time as possible to grow and improve your business. But you also have limited financial resources, which you need to invest wisely, so hiring staff may not be possible. Many small business owners try to keep their expenses in check by taking…
Sounds great, right? We're all looking for the best marketing moves to make. Only it's not reality. More importantly, it's likely to cost you thousands, or even tens of thousands, more than bringing in someone who can address the actual issues for you. That's because those three (or fifteen) "easy marketing moves" are just suggestions that you've already heard, and…
The importance of the Buyer’s Journey and the Customer Experience cannot be understated. It’s hard to believe so many companies are still allowing their prospects to wander around instead of guiding them. If you’re not providing an engineered Buyer’s Journey you really cannot ensure you’re creating a great Customer Experience from the start. First impressions last, and allowing a prospective…
So much attention is being paid to the importance of the Customer Journey and making sure you map it. Rightfully so. Customer Journey insights help you create and serve better content at every stage in the buying process. But are you overlooking a step? If you’re like most business owners I speak with, the answer is yes. In fact, in…
Is your marketing team doing any, or all, of the following things? More time is devoted to discussing how things look instead of what they convey. The metrics you track are not being used to learn more about customer perception and behavior. The sales process is more focused on explaining what you offer than on listening to what your customers…
A Chief Marketing Officer is someone who has deep marketing knowledge and is an experienced leader who knows how to get things done. The CMO is responsible for developing the strategy for product development, pricing, advertising and branding, customer outreach, and establishing key performance indicators (KPIs) that drive business decisions for revenue and growth. How would you know if you…
Reviews can be very helpful to your business. You can - and should - get reviews on each online platform where your business can be found. Most platforms will not allow you to copy and paste reviews from other platforms, so it's best to ask for a review on a specific platform. Getting reviews is surprisingly easy when you provide…