If you're like most business leaders, you spend a lot of time or money (or both) creating content for your marketing program. But are you getting results from that content? It's not uncommon for me to hear that content results are disappointing. For example, I routinely hear that email open rates are below twenty five percent (25%) and website bounce…
If you're like most business leaders, you have probably tried a wide variety of marketing activities. Some of them worked, others did not, and still others may have only worked for a while then stopped or lost their luster after a few months. If you’ve experienced that enough times you may be wondering what is the best way to market…
How should you change your marketing strategy if you anticipate a recession? Here are some tips.
We all want a fast and easy way to get our businesses noticed and to increase revenue. I get it. So, when we see another business leader that we know is getting great results, we are inclined to ask what they are doing that is working so well, and then try it ourselves. But is that really such a good…
I have a former client who wanted to create a powerful, specialized, searchable directory of service providers in a specific industry by job role or function. This online directory would be supported by advertising revenue, and the ads would be displayed in order of who was willing to pay the most to appear first for a specific search. He fell…
You’re sending emails, posting blogs, using social media, and doing a lot of other things to market your business, and yet you’re not generating leads or converting sales. What should you change? Targeting? Website? Should you be using email marketing? Search Engine Optimization (SEO) or Search Engine Marketing (SEM)? Are you working with the wrong apps and platforms? While all…
Everybody talks about finding your “Why” and how important it is when in your marketing efforts. People don’t just tell you how important it is to have one, they also typically go into a description of what your “Why” is – or is not. As you know, I’m sure, your “Why” is an expression of the impact you want to…
If you're like most business leaders I meet, you have probably used some form of technology in your marketing efforts. In most cases, I hear about email and Customer Relationship Management (CRM) apps the businesses are using. And typically, the no-cost version of a tool is the one people will start with, and sometimes continue using even though they're not…
Website traffic is one of the keys to improving Search Engine Optimization (SEO) and search engine rankings. So, it should be no surprise that one of the questions my clients ask is how to drive more traffic to their websites. There are a variety of ways to do this, but I’d like to focus on three that are particularly helpful…
Marketing issues can sometimes appear to be sales issues. The two functions are related but not the same, but in some ways the roles can be so close that it's difficult to tell why a drop in revenue happens or growth has slowed. Here are six very commonly encountered issues that business leaders should look to their marketing team, not…