With the rise of Artificial Intelligence, you may be overlooking two things that have become very important in marketing considerations: Protection of your Intellectual Property (IP) rights and ensuring authenticity. Don’t get me wrong, these have always been important, but the level of importance is greater now than before AI became prevalent. And this can be a matter of success…
In larger organizations, a Chief Marketing Officer (CMO) plays a crucial role in helping the company scale and grow intelligently. The CMO is an executive level leader who contributes to the strategic planning and implementation of programs designed to help your company grow. Why does your company need a Chief Marketing Officer? Most smaller companies work with a marketing agency…
Being a marketing consultant doesn't protect me from an inbox full of pitches for marketing solutions with promises of increased revenue. I get a lot of them - maybe even more than average. As a matter of fact, I frequently ask for demos and invite sales calls so I can stay on top of emerging MarTech products that may have…
You’re Not Alone. Marketing Technology has come a long way in a relatively short period of time. As the technology became more affordable and accessible, more companies started using it. Now Marketing Technology is almost as ubiquitous as discussions of Google’s cookie-less search. As these apps are updated, artificial Intelligence is being added to them. With the addition of AI,…
Chat GPT, BARD, and artificial intelligence are changing the face of marketing. But what are some best practices for the use of artificial intelligence that business leaders need to know?
Artificial intelligence has revolutionized the way businesses operate, and it has already become an essential part of the marketing industry. One specific form of AI that is gaining popularity in marketing is generative AI. Generative AI is a type of AI that creates new content by analyzing existing data. In marketing, this can be used to create customized content for…
Nothing is without challenges, and it seems that marketing automation was designed to prove that. Automation tools can give you a real advantage in direct competition when they are part of a model that results in optimized profit margins. But when they are used incorrectly, they can cause a drop in profitability. There are plenty of tools on the market,…
ChatGPT is an advanced conversational Artificial Intelligence (AI) model developed by OpenAI. An AI model is a program or algorithm that utilizes a set of data that enables it to recognize certain patterns. ChatGPT is a Natural Language Processing (NLP) model that was developed to recognize and respond to natural language with human-like text, based on the input you give…
Marketing programs have relied on data for a long time. When was the first time you heard the phrase “data driven marketing?” A long time ago I’ll bet. Business success is built on data. Data collection, use, management, and protection are all changing rapidly. And those changes will cause impacts that ripple throughout your business, but especially on your marketing…
If you're like most business leaders I meet, you have probably used some form of technology in your marketing efforts. In most cases, I hear about email and Customer Relationship Management (CRM) apps the businesses are using. And typically, the no-cost version of a tool is the one people will start with, and sometimes continue using even though they're not…