If you're like most business leaders I meet, you have probably used some form of technology in your marketing efforts. In most cases, I hear about email and Customer Relationship Management (CRM) apps the businesses are using. And typically, the no-cost version of a tool is the one people will start with, and sometimes continue using even though they're not…
Website traffic is one of the keys to improving Search Engine Optimization (SEO) and search engine rankings. So, it should be no surprise that one of the questions my clients ask is how to drive more traffic to their websites. There are a variety of ways to do this, but I’d like to focus on three that are particularly helpful…
Marketing issues can sometimes appear to be sales issues. The two functions are related but not the same, but in some ways the roles can be so close that it's difficult to tell why a drop in revenue happens or growth has slowed. Here are six very commonly encountered issues that business leaders should look to their marketing team, not…
With the year rapidly coming to a close and all the distractions of year-end activities, I thought I'd keep this blog really short. It's an important topic for 2022 - or I'd have skipped the blog altogether. If you're not using automation tools in your marketing program, you're going to want to start - and soon. Marketing automation has been…
It's almost the end of the year, and if you are like most small and medium business leaders, you may be facing one or more of these common marketing challenges. These are just a few of the most common issues, but you are certainly not alone, since 47% of small business owners handle their own marketing, and most struggle to…
I know it seems hard to believe, but the year is almost over. In a few short weeks, 2022 starts, and now is the time to tune up your marketing strategy. Here are four areas to focus on that will help improve your success in the coming year. Provide a memorable customer experience Today’s customers want to feel like they…
Every company has a message which they have carefully crafted to convey their unique selling proposition (USP). A USP is not exactly the same as your value proposition. Your value proposition tells the target audience why they should care about your offerings. Your USP is one or two key attributes of your offering that makes it different from a competitor’s.…
Even though the terms are used interchangeably, there are several key differences between marketing and advertising. Understanding these differences can really help business owners create better marketing strategies and rein in their advertising costs. It’s worth taking a couple of minutes to learn the differences. Marketing is the end-to-end process of identifying customer needs and determining how best to meet…
The cost of building a website makes it important that you have some type of lead generation on it. One way to improve the number of leads generated from your website is to use landing pages.
Content is King, right? We’ve heard that so much we’re tired of it, but it is true. Content helps you establish authority, propagate your brand, as well as create and nurture relationships with your audience. Not all content is good, but these four tips can help ensure your content marketing will work well for your business. Does your content resonate…