In today's fast-paced business landscape, it's easy to get caught up in the whirlwind of marketing tactics. AI, Websites, SEO, digital ads, and social media campaigns—these are all crucial components, but they're just pieces of a much larger puzzle. You're investing time and resources into various marketing actions, yet the desired outcomes seem to elude you. Ever wondered why? The…
Most of us have been listening to the same, tired, generic advice coming from almost every “marketing expert” out there. And you may have tried some (or all) of their suggestions with little improvement. Almost 100% of that generic marketing advice lacks the contextual information that make it work. Content may be king, but without context it’s a king without…
The importance of the Buyer’s Journey and the Customer Experience cannot be understated. It’s hard to believe so many companies are still allowing their prospects to wander around instead of guiding them. If you’re not providing an engineered Buyer’s Journey you really cannot ensure you’re creating a great Customer Experience from the start. First impressions last, and allowing a prospective…
The Power of Chain-Based Attribution: Unlocking Better Marketing Decisions Marketing attribution is often seen as complex and, at times, even impossible to get right. But while it's not easy, claiming it's impossible is simply wrong. And Attribution is crucial to any efforts to improve your marketing results. Attribution involves analyzing the journey of your buyers to understand which actions and…
Chat GPT, BARD, and artificial intelligence are changing the face of marketing. But what are some best practices for the use of artificial intelligence that business leaders need to know?