Every company has a message which they have carefully crafted to convey their unique selling proposition (USP). A USP is not exactly the same as your value proposition. Your value proposition tells the target audience why they should care about your offerings. Your USP is one or two key attributes of your offering that makes it different from a competitor’s.…
Even though the terms are used interchangeably, there are several key differences between marketing and advertising. Understanding these differences can really help business owners create better marketing strategies and rein in their advertising costs. It’s worth taking a couple of minutes to learn the differences. Marketing is the end-to-end process of identifying customer needs and determining how best to meet…
The cost of building a website makes it important that you have some type of lead generation on it. One way to improve the number of leads generated from your website is to use landing pages.
Content is King, right? We’ve heard that so much we’re tired of it, but it is true. Content helps you establish authority, propagate your brand, as well as create and nurture relationships with your audience. Not all content is good, but these four tips can help ensure your content marketing will work well for your business. Does your content resonate…
Maybe you have decided to build a new website or you are adding a new tactic to your marketing program, such as Pay-Per-Click campaigns or an email marketing program. Regardless of the reason, you need to find an agency. One of the most frequent questions I am asked is “Who do you know that can…?” It’s not really that difficult…
Every business has a website, but not all websites are created equally. Most people don’t give it much thought, but there are actually different types of websites, and they each work best for a specific industry or objective. Some examples of website types include blog sites, ecommerce, magazine or online publication sites, media and entertainment, educational sites, and general business…
Okay, so the title is a bit of a trick question. “Update” is different than “rebuild” in the world of websites. I spoke about that difference a bit in the blog about Building a 21st Century Website. Updating a website is a matter of regular maintenance. If you have a WordPress website, and most companies do these days, I recommend…
You’ve done everything you can to improve your advertising and you’re still not getting the results you want. You’ve fine-tuned your audience targeting, A/B tested your messages, used great CTAs, and even offered discounted pricing. Your customer service is ranked well above average, and you deliver on what you promise. Well, maybe it’s not your advertising. Maybe it’s your product…
Smaller businesses cannot afford to spend money on marketing and advertising that doesn’t provide a good return on investment (ROI). Overspending on marketing that isn’t working is common, and it is the first thing you need to address. Drew Deraney, a Cost Reduction Specialist with Schooley Mitchell, can tell you how critical it is for every business to be smarter…
Last year (2020) certainly taught us all how to adapt from in-person to virtual environments to continue “business as usual.” Even networking went virtual. More meetings happened in Zoom rooms than in any other location in 2020, so what does 2021 have in store for us? With everyone relegated – for the most part – to virtual offices, prospecting became…