It's almost the end of the year, and if you are like most small and medium business leaders, you may be facing one or more of these common marketing challenges. These are just a few of the most common issues, but you are certainly not alone, since 47% of small business owners handle their own marketing, and most struggle to…
I know it seems hard to believe, but the year is almost over. In a few short weeks, 2022 starts, and now is the time to tune up your marketing strategy. Here are four areas to focus on that will help improve your success in the coming year. Provide a memorable customer experience Today’s customers want to feel like they…
If you don’t already have one, you should consider creating a pricing policy. Without one, your profitability can become subject to inconsistent pricing, and you may even risk going out of business. A pricing policy helps you ensure that your company is making a profit, not just generating sales and revenue. A formal pricing policy helps you grow your business…
Every company has a message which they have carefully crafted to convey their unique selling proposition (USP). A USP is not exactly the same as your value proposition. Your value proposition tells the target audience why they should care about your offerings. Your USP is one or two key attributes of your offering that makes it different from a competitor’s.…
Even though the terms are used interchangeably, there are several key differences between marketing and advertising. Understanding these differences can really help business owners create better marketing strategies and rein in their advertising costs. It’s worth taking a couple of minutes to learn the differences. Marketing is the end-to-end process of identifying customer needs and determining how best to meet…
The cost of building a website makes it important that you have some type of lead generation on it. One way to improve the number of leads generated from your website is to use landing pages.
Content is King, right? We’ve heard that so much we’re tired of it, but it is true. Content helps you establish authority, propagate your brand, as well as create and nurture relationships with your audience. Not all content is good, but these four tips can help ensure your content marketing will work well for your business. Does your content resonate…
Maybe you have decided to build a new website or you are adding a new tactic to your marketing program, such as Pay-Per-Click campaigns or an email marketing program. Regardless of the reason, you need to find an agency. One of the most frequent questions I am asked is “Who do you know that can…?” It’s not really that difficult…
Every business has a website, but not all websites are created equally. Most people don’t give it much thought, but there are actually different types of websites, and they each work best for a specific industry or objective. Some examples of website types include blog sites, ecommerce, magazine or online publication sites, media and entertainment, educational sites, and general business…
Okay, so the title is a bit of a trick question. “Update” is different than “rebuild” in the world of websites. I spoke about that difference a bit in the blog about Building a 21st Century Website. Updating a website is a matter of regular maintenance. If you have a WordPress website, and most companies do these days, I recommend…