Read more about the article Your Targeting May Be Hurting Your Brand

Your Targeting May Be Hurting Your Brand

TLDR: Protect your brand. Take the time and invest the energy in ensuring your customer avatars are accurate and properly explained to your sales team. And then adhere to the definition when qualifying customers. How did you decide who to target as prospective customers? Did you start by sitting down at your desk and figuring out who would pay for…

Continue ReadingYour Targeting May Be Hurting Your Brand
Read more about the article Capitalizing on the Intersection of Sales and Marketing

Capitalizing on the Intersection of Sales and Marketing

That sales and marketing are related is widely known, but that doesn’t mean business leaders always leverage the power of each discipline to improve the other. Improving the integration of your sales and marketing efforts leads to better business results, and understanding what that entails is becoming more and more critical to businesses these days. My colleague Arnie Amir, a…

Continue ReadingCapitalizing on the Intersection of Sales and Marketing