Is this the year your marketing outperforms your expectations, or are you resigned to disappointing results? Is your program calculated to be effective and efficient? Were your primary selection criteria based on keeping the budget low, something a colleague suggested, or something new and exciting, but the excitement never materialized? Was your program reasonably calculated to deliver the results you were after?
These are all questions you really need to consider if you want to break free of underperforming marketing and create a program that is effective, efficient, and profitable. Are you monitoring your results to ensure your approach delivers all three? It’s important that marketing tactics be chosen based on their ability to provide efficient, effective, and profitable results.
Even if you have calculated your marketing strategy and program to perform, there are practices that can impact your overall marketing success. You need to be aware of these practices and respond if they arise.
How do you determine what needs to change and remove those bad habits?
- Analyze the strategies, policies, and practices in use
- Identify deficits using Root Cause Analysis, Pareto Analysis, and similar tools
- And resolve the underlying issues when they are found
There are some common mistakes that result in underperforming marketing. You can start by making sure you are not using any of these. If you are, they can be changed or modified to be more effective and efficient. Here are the most common mistakes being made in many marketing programs that result in underperformance. Do you recognize any?
- Not having a clear target audience that’s been market validated
- Ignoring customer feedback
- Sticking to old marketing approaches that no longer work the same way
- Not adopting new trends or standards
- Not testing or optimizing different approaches for improving campaign performance
- Creating low-value content that doesn’t resonate with your audience
How to break free:
- Do not use assumptions, hunches, or “industry benchmarks” to decide what is working
- Develop a robust, data-driven marketing strategy
- Clearly define your goals, audience, KPIs and OKRs
- Experiment with new channels and emerging platforms
- Personalize your communication
- Focus on customer experience
- Continuously monitor and adjust your approaches and modify your strategy as needed
- Regularly review marketing performance and adjust your strategy based on data insights
Marketing Medic® solutions follow a proven four-step methodology: Align, Optimize, Grow, and Scale. We can help you identify and eliminate underperforming marketing tactics and approaches and get your company back on track to achieve stellar growth in 2025. Set up a complimentary call and let’s talk about how we can help you break free of those underperforming – and overly costly – marketing approaches
