The (Broken) Promises of AI (and How to Fix Them)

For the past few years, AI has promised to revolutionize marketing. The attraction? Better results, booming pipelines, and conversions that practically run themselves. But here’s the real question: has AI actually delivered on all that hype? The answer is it depends. This year has been a real turning point for companies trying to achieve ROI from AI in marketing. Business…

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