These Are Not the Same A surprising number of leadership teams believe they have productized their services when in reality they have just redesigned their pricing page. There is a meaningful difference between tiered pricing, bundled offerings, packaging, and true productization. When those distinctions are unclear internally, margin erosion usually follows. How They Differ Tiered pricing is about how much…
If you are looking to grow or scale your business (and who isn’t?) you will want to review your offerings and productize. If you’re not familiar with the term, this blog explains the concept relative to its impact on revenue. The revenue impact alone is a powerful advantage for any company, but there are many other benefits that will give…
Productization can have one of the greatest impacts on a company’s ability to grow and scale rapidly. We have helped many clients realign their offerings using this method, and can provide testimonials that speak to the significant positive impact it has had on their businesses. Yet productization remains one of the most misunderstood aspects of creating offerings that propel success…
If you’re still structuring your offerings as “Good, Better, Best,” it’s time to rethink your productization approach. That method worked in the past, but it’s not as effective today, and it could be the reason you’re not converting as much business as you should. Today’s buyers expect more than a basic triage of cookie-cutter options. They want personalization and custom…
Artificial intelligence has revolutionized the way businesses operate, and it has become an essential part of the marketing industry. As AI evolves, we have more and more options for using both generative and agentic AI to help improve marketing efforts and outcomes. Generative AI is like a creative assistant that will perform actions you prompt it to. Agentic AI takes…
Productization is the process of taking a skill or service that has been used internally and developing it into a standard, fully-tested, packaged, and marketed product. It results in a cohesive, repeatable offering or set of offerings that solve a business problem for your customers. The offerings can be created to accommodate a degree of customization to make them even…
Many smaller companies developed their offerings when the company first opened. But they don’t always revisit their products on a routine basis, and they are not necessarily as engaged in product improvement as they need to be. In the competitive markets we find ourselves in today, it’s important to keep pace with shifts in the market and changes that may…
Will 2025 be a profitable year for your company? I know you want it to be, but will it? Unless you've been stranded in the desert (under a rock), you know we've just had an election here in the USA, and the outcome will shift the party in control. Expected economic policy changes will most likely impact your business -…
Pricing products or services to grow your company and maximize profit is one of the most difficult aspects of operating a business. It’s also one of the most important factors in the overall success of your company. Value-based pricing is not always an appropriate strategy, but when it can be used it is a great option for optimizing growth. Is…
In larger organizations, a Chief Marketing Officer (CMO) plays a crucial role in helping the company scale and grow intelligently. The CMO is an executive level leader who contributes to the strategic planning and implementation of programs designed to help your company grow. Why does your company need a Chief Marketing Officer? Most smaller companies work with a marketing agency…