Foresight Performance started as a full-service agency working with larger companies, but the business model soon shifted to be more responsive to the marketing needs of smaller companies. For many of these companies, marketing is something that is done in the business owner’s “spare time” – that mythical period of time between bookkeeping and bedtime on a Sunday night. As a result, “marketing” typically looks like a hodgepodge of advertising activities that sometimes lead to new business, but not often enough to produce sustainable growth.

Marketing has also become more complex; and strategy based marketing programs have become more important to the success of organizations at every level. Many smaller companies are not able to keep pace with these changes. When she recognized this, Ellen decided to shift Foresight’s business model to focus on providing affordable strategic consulting services to help these companies get the same results with their marketing as the larger companies she’d worked with, and Foresight Performance version 2 was born!

Ellen Smolko has over 30 years of experience as a Marketing Consultant, and helps her clients achieve better results from their traditional and digital marketing. Her approach is based on promoting the value of your business, and understanding and defining your competitive advantage in order to build your brand in a sustainable fashion. One of her unique skills is leveraging technology and innovation to enable you to position your business as a leader in your industry.

Ellen grew up in a family of philanthropic entrepreneurs and small business owners, so it made sense that she’d eventually focus on working with smaller companies and non-profits. She spent her early career working with larger companies, but her entrepreneurial spirit could not be denied, so in 2001 she walked away from corporate America and founded Foresight Performance.