Why You Should Care About Video Marketing

Video is taking the Internet by storm. It already accounts for more than 1/3 of all Internet activity, and it is estimated that by the end of 2018 more than 80% of content consumed on the Internet will be video. You cannot afford to leave video out of your strategy, at least we don't think so. Click here for a recent article about the importance of video marketing today.

Everyone knows that Google is the number one search engine, but did you know that YouTube is the second most widely used search engine on the Internet today? Video is becoming an increasingly important element in a comprehensive Search Engine Optimization strategy. But beyond SEO, video is engaging and helps create a connection with your visitors or audience. And the power of video is not limited to website use either. Email campaigns that include video routinely score higher in open rates, share rates, and response rates. Video is a powerful tool in your marketing strategy.

We have created videos for use on websites, in blog posts , and in email campaigns. Our clients have experienced success and have found that the addition of video provides a very good ROI.Here is a 1 minute video on the top benefits of video in your marketing strategy, followed by a few examples of our favorite videos that we created for clients that we think will help you see the value even better:

 

You can see some examples of videos we have done for our clients on our Video page.